What is the Promotional Bind or Bulk Route

Simply put, this is the bulk route that is used for general bulk SMS. It is the route that can be used when you have many phone numbers you want to push SMS to at once and the message is promotional in nature. 

Use Case for Promotional Bind or Bulk Route

The promotional bind can be used (but not limited) by the following:

• Businesses; can use this to send updates to their customers, promo offers, or marketing messages 

• Organizations; this can be used to send meeting reminders, updates, and information to members of an organization or group 

• Invitation and Notifications: If you want to send wedding invitations to many people, or notifications about other matters, this route can be used for that 

In short, the promotional bind is your sure bet for all kinds of messages that are promotional in nature, and when you want to send SMS in bulk to different phone numbers. 

Pros or Benefits of the Promotional Bind or Bulk Route

• This is by far the cheapest of the binds for SMS delivery and can be as low as N1.85K per SMS to a phone number

• The process or requirement for using this bind is fairly easy and not as demanding as some others like the transactional bind. 

Cons or Limitations of the Promotional Bind or Bulk Route 

• The delivery route cannot deliver SMS to phone numbers active on the Do-Not-Disturb (DND) Service.

How to Use the Promotional Bind or Bulk Route 

As a matter of fact, the ease of use for this route is shown in the fact that this is made available to you on the SmartSMSSolutions' website as soon as you sign up for an account for bulk SMS. 

What that means is that it is the default route available for sending bulk SMS as a registered bulk SMS user. 

However, note that before you can deliver SMS with your unique and desired Sender ID using this route, you are required to register the Sender ID first. Otherwise, your messages would be delivered with a default ID; “New Message”. 

Click here to learn how to register Sender ID for use on the promotional bind or bulk route. 

We also have comprehensive articles that explain how to use the transactional bind, international route, and SIM Hosting. 

These binds put together, depending on the kind of SMS you sent and your objectives, can help you reach your goals with messaging. 

Feel free to contact us if you need help using the promotional route or need more information. The numbers to call are: 07034243326 | 08035515868