Google Analytics is a powerful tool that helps collect, measure, and analyze data from a website. It is a free tool provided by Google. Reports from Google Analytics would help site owners to optimize the content on their site, and also improve their digital marketing strategies.
The first thing web owners/administrators should know is how to set up Google Analytics for their site. This article provides a detailed step-by-step procedure for doing that. Here is a comprehensive user guide to Google analytics. https://smartsmssolutions.com/blog/83-updates/1810-how-to-use-google-analytics-full-user-guide
Create a Google Analytics account.
To sign up on the Google Analytics page first go to the homepage. Sign into the Google account you want to configure Google Analytics for. Provide the account name, enter your website’s URL, and also select your industry and preferred time zone. The information provided can be edited later. It is vital to enable Universal Analytics before proceeding to the next step. You can do this by clicking on the Show Advanced options tab at the bottom of the page, entering the URL of your website, selecting Universal Analytics account, or both Google Analytics 4 and Universal Analytics account. The importance of a Universal Analytics account is that it enables you to set goals, track them and also track other key performing indicators. Agree to the terms and conditions to successfully finish this step.
Check your tracking code - A tracking code is a unique set of alphanumeric characters that allows Google to collect data from your website. To give Google Analytics permission to collect data from your site, you must enter your unique tracking code. To add your unique tracking code click on the admin tab, select account and property, click on the property, then click on tracking info, and finally click on tracking code to access the tracking code.
Install your tracking code on your website - You would need to install your tracking code on your website to enable Google Analytics to collect data. To do this, first copy the entire tracking code on the Google Analytics page, next login to the CMS page for your website to access your site’s HTML code, then paste the tracking code to the HTML of the page you want to track, some CMS have a separate section to add your tracking code. Find out more about a CMS-hosted website. https://www.webhostinghub.com/what-is-cms
Setup Google Tag Manager - Google tag manager is a free no-code tool recently provided by Google, it allows you to manage data on your website without using a programming language. To set up go to Google Tag Manager Dashboard, you would see two features you need to customize, they are configuration and triggering. Configuration refers to where the data aggregated by the tag manager will go while triggering refers to the type of data you want to collect. For the configuration select Google Analytics - Universal Analytics to set up a tag for your Google Analytics account, while for triggering select New variables, so that Google Analytics would gather all new data from your website. Note that Google Analytics cannot travel back in time to provide data before its installation.
Set goals - To get the most from your website you would need to set goals that you want to measure over some time. There are 5 types of goals on Google Analytics namely, destination, duration, pages/session, event goals, and smart goals. Destination refers to when a guest reaches a certain page on your site such as the ‘payment’ page or ‘request order’ page, duration is used to the engagement time of guests on your site, and pages/sessions would be triggered when a guest opens a certain number of page (this would be determined by you) on your site, event goals refer to specific events like purchase or downloads, while smart goals are set by Google. To set up go to the admin tab, then select goals, next select the category of goals you want to track and save your selection.
Now, you can start checking your dashboard for both recorded data and real-time data. Ensure you keep up with trends on Google Analytics as Google may add new features in the future. Find here all you need to know about google for your business. https://smartsmssolutions.com/blog/83-updates/1807-google-for-business-all-you-need-to-know
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