Copywriting is simply the art of writing persuasive materials that convince or motivate people to make a purchase, donate, click a link or take some form of action. It is not limited to written or printed words. It includes the things we hear such as those in ads and commercials. It also encompasses a whole lot of what we see online on web pages and marketing emails. One who does copyrighting is known as a copywriter; the written work is known as a copy.
Copywriters can be found in every business owner. Without them, businesses would be unable to communicate effectively with potential clients and customers. Product descriptions and scripts for video ads are examples of copy written by copywriters. Without copywriters, most companies will suffer from poor sales as marketing emails, web pages and social media handles would lack the required ingredients to turn leads or prospects into customers.
Content writing
Content writing has to do with writing, editing and publishing in a digital format. It typically deals with web content for marketing purposes. It includes writing blog posts or articles, scripts for videos and podcasts, eBooks, speeches, landing pages etc.
Find out how you can develop a content strategy.
Difference between copywriting and content writing
-
The first difference between a copywriter and a content writer is that a copywriter aims at making sales through persuasion while content writers on the other hand give a platform to engage people online and also aimed at informing the audience rather than making sales. Simply put, a copywriter sells, while a content writer informs or educates
-
Content writing and copywriting both have to do with writing. But copywriting has to do with fewer words or texts which is expected to make an impact while content writing has to do with more lengthy texts.
-
Copywriting has a short lifespan in many cases as it is usually aimed at a market campaign with a specific goal. Content writing on the other hand usually has a permanent place on the blog or website.
-
The goal of copywriting is to get the audience to take a particular line of action while contents writing is a powerful tool for building a relationship with your audience.
-
Copywriters need to be experts at persuasion and marketing. A copywriter also needs to be a skilled salesperson. These skills are not required in content writing. A content writer only needs to be knowledgeable on the subject matter and be a good writer as well as a good researcher.
-
Content writers prepare your audience for future sales or purchases. Copywriters on the other hand create a sense of urgency that spurs people into taking immediate action.
Many people today use both terms interchangeably, but it is obvious from the six points highlighted above that they do not mean or refer to the same thing. However, it is important to note that the best marketing strategy makes use of both tools. Content writing helps build trust and credibility with your audience while copywriting tells the audience exactly what to do and how to go about it thereby converting potential clients to paying clients. Both tools work hand-in-hand to grow your business.
Look up these tech trends that would grow your business. https ://smartsmssolutions.com/blog/83-updates/1802-10-current-tech-trends-to-influence-your-marketing
SmartSMSSolutions-how we come in
SmartSMSSolutions has the confidence to run SMS campaigns for your business that will boost your business sales. Create an account with us today to grow your business. We also use voice OTPs and emails to ensure you maintain communication with your client.
If you also need to pay your bills such as purchase airtime data or electricity you can do those easily and quickly on our website. We offer very affordable rates which are some of the bests you'll find in the market. Give it a try.