Digital marketing is the type of marketing that is done online to promote goods/services and prospects/buyers to companies. This type of marketing is important because many prospects search for products/services online and are willing to pay for such.

Several online tools make digital marketing easier and more efficient. This article reviews the leading digital marketing tools used in the year 2022.

• Google Analytics - Google Analytics is an online tool that helps you track the success of your digital marketing campaigns. It gives you a detailed breakdown of your traffic. It is the trending digital marketing tool of the year 2022. It is owned by Google - the world's leading search engine. This tool helps to track customer behavior, demographics of your guests, user experience, revenue and more. Here's a comprehensive guide on how to use google analytics. https://smartsmssolutions.com/blog/83-updates/1810-how-to-use-google-analytics-full-user-guide There are other analytics tools available, but many prefer Google Analytics because it is user-friendly, provides useful data and most of its services are free. Google Analytics offers both free and premium bouquets. You can check that out here.

https://analytics.google.com/analytics/web/

• Google Ads - Formerly known as Google AdWords. Google Ads is software designed for digital campaigns to a target audience. Google processes about 99,000 unique queries every second, each of these searches is an opportunity to get your brand to your target audience, but how? Google Ads allows you to promote your products/services when users search for relevant keywords. This means your brand would appear on the search engine result page when users make enquiries related to your brand. This increases your brand's visibility. Google Ads is a paid service, however, you only pay when users click on your page, this is known as a pay-per-click (PPC). PPC allows you to get value for your money. Many entrepreneurs use Google Ads because of Google's massive reach, ability to deliver target ads and PPC policy. Get more details on how it works https://ads.google.com/home/how-it-works/

• Buzzsumo - Buzzsumo is a powerful digital tool that allows you to search for what content is popular in a particular niche or website. For example, you can search for the trending topics on this site by typing the domain name smartsmssolutions.com into the search box of buzzsumo. You can also get ideas on trending topics in a particular niche, for example when you search the word “content marketing” you would see results on the trending topics under content marketing. Try it out. https://buzzsumo.com/

• Sortender - This is an analytical software that measures the efficiency of social media campaigns. It can help you analyze your Facebook and Instagram ads, and compare their performance with that of your competitors. Most entrepreneurs are using Sortender because it offers in-depth market reports. This report covers both your activities and that of your competitors. Such a report would help you plan for your next digital campaign and to work out solutions to outpace your competitors. They offer a 14 days free trial package. Here's more detail. https://www.sotrender.com/

• SEMrush - Semrush is an SEO tool that helps entrepreneurs to identify the trending keyword(s) for a particular subject. It also provides useful data about your competitors. SEMrush shows you keywords that would drive traffic to your site. You can also gain insight into what your competitors are doing by inputting a competitor's domain name into the search box and you would get data about the estimated traffic, keyword relevance and keyword difficulty of the site. Get started here https://www.semrush.com/

The year 2022 saw many advances in digital marketing, and it is expected that digital marketing would continue to evolve in the following year. Entrepreneurs should keep an eye on new trends and explore them to continue to maintain their market share and even expand it.

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