An SMS Sender ID is a unique number or name used to identify the sender of an SMS. It's how you identify a message from MTN, AccessBank, or any other company service you are subscribed to.
An SMS Sender ID can either be in alpha-numeric (maximum of 11 characters) or numeric format (maximum of 16 characters).
Usually, Sender ID in alphabetic format is a no-reply SMS, while Sender ID in numeric format is SMS that allows for a return message usually in response to an instruction.
As banks and telecommunications providers utilize SMS Sender IDs to enhance brand identification and improve awareness, SMS Sender ID can be an important tool to spread recognition and visibility for your business as users and target users can quickly identify brand/product names from Sender ID, further improving brand awareness.
Unlike lots of Bulk SMS service platforms, SmartSMS solutions allow all formats of Sender ID as the restrictions in the country allow.
You ensure that your chosen Sender ID achieves its goal of promoting brand awareness, here are 3 things to be mindful of when choosing a Sender ID:
1. Choose non-generic words that best identify with your product. Eg: Product name, Brand name, etc.
2. Numbers can be difficult to verify and can lead to messages being spammed, so avoid using numbers as much as possible.
3. Special characters such as spaces, asterisks, etc are not allowed, and there is a character limit. If your brand name requires any of the special characters or is lengthy, do look for alternative ways while ensuring that whatever Sender ID used can be traced back to the brand. Example: If a brand name is Omega Farm Limited, Sender ID can become OmegaFarms.
Sender ID registration is currently ongoing on SmartSMSSolutions. Submit for registration here.
Activate a free unique Sender ID for your business seamlessly, when you register on the SmartSMS platform today!
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