In the first part of this series on how hotel managers can use bulk SMS effectively, 5 ways of doing this were analyzed. Here are 5 more ways hotels can use bulk SMS to drive traffic and make more profit.
1. INTERNAL STAFFS MANAGEMENT
One of the most effective uses of bulk SMS is in internal communications and organization. It is your staff that decide if your guests come back or they are just one-offs. Through bulk SMS, you can better communicate important information necessary to the smooth running and eventual growth of the hotel with your staff. This is especially important when the staffs are large. Everyone gets along, knows what to do, knows what not to do, and the business moves.
2. SPECIAL FESTIVE OFFERS AND PROMOS
It is a regular feature of many businesses to offer promos during the festive periods. Hotel management is not let out in this. If you have the contact of people who are more likely to lodge in your hotels during the festive periods, which you can get by modestly asking them for it, or getting it as they register on your website if you have one, you can send them these promotion offers through bulk SMS and ensure you use the festive season to boost sales.
3. OFFERING SPECIAL DISCOUNT COUPONS
At sometimes you might want to give out discounts and bonuses on the use of the hotel services. Bulk SMS can be used to intimate your customers of this provision and increase sales through this means.
4. SERVICE ENQUIRIES
There might be times when your customers need some information regarding the services you render, such as inquiries on the availability of something they need. Bulk SMS can be an effective means of getting this information and communicating the response back to them.
5. GENERAL INFORMATION ABOUT THE BUSINESS
Is there a new aspect of the services you render now that many of your clients don’t know of? Or do you want to intimate them of some value-added services your business offers? Bulk SMS is an effective means of communicating these. It’s convenient, fast and cheap.
Lots of businesses today, small scale and large scale, can find various areas in their businesses that bulk SMS can come in and change the face of the business. The aforementioned points show that hotel management also is not to be left out.
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