Large-scale businesses are establishments or industries that require huge infrastructure, lots of employees, and huge annual turnover.
The ultimate goal of any business is to stay relevant in the market, gather more customers/subscribers, manage effectively their employee base and generate more profit.
Below are eight (8) major ways large scale businesses can use bulk SMS to manage their business:
1. INTERNAL COMMUNICATIONS:
For effective management of staff, communication is key. Communication with staff can be a difficult task especially if they are a large number as is typical of many large-scale businesses. With bulk SMS service though, internal communications can be made much easier. Important notifications about the firm can be pushed out through bulk SMS, therefore ensuring everyone is kept in the loop.
2. ORGANISING SEMINARS AND WORKSHOPS:
Many large-scale business owners organize seminars and workshops from time to time to increase staffs productivity. Bulk SMS would be an effective way to intimate staff with this and also inform them of the agenda for the seminars and workshops.
3. RECRUITMENT:
Large-scale businesses can use bulk SMS to organize recruitment of new staff for the firm. This might range from the communication of interview or aptitude test date, notification of employment, or Job vacancy adverts.
4. MARKETING:
If you want to increase your return on investment in just a short while, you might want to think about the SMS marketing campaign. All you have to do is get the phone numbers of prospective and existing customers and make them a part of your marketing campaign. You can advertise new products, inform them of promos and give important notifications about products and services to them. Lots of top businesses even use shortcodes for effective bulk SMS marketing.
5. FOLLOW-UP ON PROSPECTIVE CLIENTS:
Follow-ups work perfectly in ensuring you increase your customer base rapidly. Many persons are not committed during the first call, but with more contacts might see a reason to do business with you. If you already have telemarketing as an integral part of your business, it will stand you in good stead to note down top prospects who show initial interest in your service or do not show a sign they will NEVER accept your proposal. You can follow these up using bulk SMS and see what results.
6. RETAIN CUSTOMERS’ TRUST AND FORGE A STRONG CUSTOMER RELATIONSHIP:
Great friendships are built on regular and valuable communications. The same can be applied to your customers. You want them to be friends and not just sources of income. Bulk SMS can help you achieve this. Some top businessmen even use this to appreciate their clients from time to time, send end-of-the-year and holiday messages, and even acknowledge hallmark events in their lives. Nothing draws a client closer than for them to know you care.
7. INTIMATE CUSTOMERS OF UNEXPECTED HITCHES:
You are going to have a brief system breakdown that affects delivering of your services and/or products to your clients? They deserve to know. Bulk SMS can be a nice way to intimate them of these developments. The result? They trust you more than you wouldn’t hide anything from them, and it helps to retain your customers and get you more. The satisfied ones are more likely to refer others to your business firm.
8. GET HONEST CUSTOMER FEEDBACK:
Many top businessmen use bulk SMS to get feedback from customers on the quality of the services they render. In the bulk messages, provision is made to give a response on any part of the firm’s services rendered that they are not happy with. Commendations are also allowed. This helps you know what direction your business is moving and can go a long way in helping you frame it to stay relevant.
How bulk SMS can transform your large-scale business are endless. The aforementioned points are just the tip of the iceberg.
In the event where your business is a small-scale enterprise, here are ways in which you could use bulk SMS for small-scale businesses.
There are equally multitudes of large-scale businesses you can venture into in Nigeria that make you a fortune from them.
If you need an efficient bulk SMS platform for your business firm which is affordable and offers quality service, Register one now on SmartSMSSolutions and get your business trained on the trajectory instantly. You are entitled to free bulk SMS units after registering.
If you’ve been using bulk SMS for your business in one way or the other, use the comment box below to share your experience with us or tell us any other major use for large-scale businesses we might have omitted.