Bulk SMS simply refers to the sending out of SMS to a large number of people on a contact list. Bulk SMS makes communication with multiple people easier as messages can be sent at once and at the click of a button. In recent years, bulk SMS has been used as a means to achieve a consistent flow of information between businesses and their clients. Due to its simplicity, more businesses are getting on board.

Bulk SMS Use Cases

Bulk SMS can be used to send messages to about 30,000 contacts in one submission, and whether the receiver has your number saved on their mobile or not, they receive the message with the sender’s identity. Another important feature of bulk SMS is that it is traceable, it can be personalized, and it is delivered in real-time.

SMS is being used by many businesses to simplify their communication process. A common example of the use of SMS is verification code delivery, another practical example is the delivery of promotional information from network service providers and also reminders from organizations. Banks also use bulk SMS to send seasonal greetings to their customers during holiday seasons. Click here to learn how to register for bulk SMS services (Bulk SMS Registration in Nigeria).

Should I Use Bulk SMS for my Business?

SMS has proved over the years to be a powerful marketing tool, this is why different kinds of businesses are leveraging it. As long as your business is interested in marketing successfully and making a profit, SMS is a tool that works. Using bulk SMS is capable of moving your business endeavour forward.

Bulk SMS is suitable for every business because of the ease of access that it provides to most businesses. Because with bulk SMS, a business can stay in touch with their clients and communicate with them on a personal level. Bulk SMS also makes it possible for businesses to keep their clients/ customers up to date with their products, services or policies.

Importance of Using SMS

• Cost-effective; Bulk SMS is the right communication tool for your business because it is cost-effective. Your business can save money that would otherwise be spent on other marketing/ communication efforts by simply subscribing to the use of SMS. It is a cheaper alternative.
• Easy to Use; sending out bulk SMS is not complicated at all. Sending out bulk SMS simplifies the process of having to send out individual messages to a large client/ customer base.
• Popular Medium; SMS is a popular communication medium. Most people, if not everybody, is capable of receiving SMS. Seeing that most people have access to a cell phone, they can easily be reached using bulk SMS.
• Personalized Messaging; with bulk SMS, your business can communicate with its audience on a personal level, and special messages can be sent to them from time to time.
• High read/ conversion rate; SMS is said to have a 98% read rate and a 47% conversion rate, it is a sure way to get your message across.
• High Feedback rate; SMS has a higher rate of feedback. Using SMS improves the engagement between businesses and their audience. It simplifies the feedback process.

Using SMS as a tool for business communication is not a complicated process, but if you find this process complicated, visit our website @ SmartSMSSolutions to learn more. SmartSMSSolutions is a company committed to bettering the information flow between its client businesses and their audience, using bulk SMS, emails or voice calls as tools. To learn more about us, visit our website @ smartsmssolutions.com to create a free account and get started or call 08035515868.