You could have a small or medium-scale business that you are running, whether physically or online. As time goes by, you would gradually realize that building the trust and loyalty of your customers is just as important as the sales you make. Because, without that trust and loyalty of your customers, you wouldn't be making many sales if even you make any at all.

How Do I Know if My Business is a Small or Medium-Scale Business?

Small/medium scale businesses would typically have:

• Only a few employees if not none. If you are the only one actively running your business, then your business is a small-scale business. For a medium-scale business, there would be a slightly higher number of employees.

• Limited working areas and locations. A small-scale business is not likely to have multiple outlets spread across various states in the country.

• Smaller target markets and market areas. Such businesses will usually only serve a small area within a city.

How do I Build the Trust and Loyalty of My Customers?

The trust and loyalty of your customers will not come by a snap of a finger; it will take time to build, and for that, there are some sales practices you should observe with your customers. Here are 7 of them; you should:

1. Connect on a deeper level:

Look for ways to connect with your customers on a deeper level. Don’t only be concerned about how you can quickly sell off your products to them. You can try to get to know more about them and their personal lives, or you could tell your personal stories or some light jokes. This can help you build their trust and ultimately your sales.

2. Show your humanity:

Your customer will see you as a robot when you regularly recite sales pitches to them and this is not a good way to go about making sales. You should show them that you are equally human; that you understand their wants and needs and that you also care about their concerns.

3. Center on benefits:

It is a good sales practice to showcase your products' features to your customers and give them impressions that your product can truly benefit them in certain ways and improve their life.

4. Keep your promises:

You should ensure that you are entirely able to keep to any promise that you make to a customer. If you promise to have a specific item for them at a particular time, make sure you keep to that. Doing this will continually boost your business brand and reputation.

5. Listen to your customers:

You could learn one or two things from interacting with customers. Actively listen to them and make effort to understand everything they say. You can always ask them follow-up questions where you don’t understand their points.

6. Regularly follow up on leads and prospects:

Immediately you notice or you suspect someone to be even the slightest bit interested in your business, don’t hesitate to follow up with that person as quickly as possible. That person may be a potential customer. The person may have casually glanced at your store while walking by or clicked on any of your business flyers online.

RELATED: 7 Reasons Why Your Prospects are Not Converting Into Customers

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7. Don’t be scared of rejection:

Not everybody will be convinced enough to want to buy your products or services. It is okay to accept that some people will reject your products. However, this shouldn’t get you worried or discouraged. You can always move on to the next person who might show interest in your product.

Conclusion

These 7 sales practices not only improve your chances of making more sales but also improve your brand image to the public as a business that cares about its customers. This will give you a good advantage over your business competitors.

We at SmartSMSSolutions can also help to improve your chances of making more sales through our Bulk SMS feature. With this feature, you can always keep in touch with your customers and show that you care about them. Register with us so you don’t miss this awesome opportunity.