Quality leads are those people who are strong potential clients and customers for your business, however, they are yet to be qualified and capable to secure your products and services.

Differences Between Prospects and Leads?

Potential customers will most often become leads first before being prospects. Prospects refer to the entire category of people that fall under the scope of your target market, are qualified, and are capable of buying your products and services.

Leads, on the other hand, are unqualified prospects; they have not yet qualified to be prospects. This may be because they are not yet capable or in the right position to purchase your product.

In the sales process, your potential customers will become leads first, then you qualify them into prospects before converting them into paying customers. This is the sales funnel.

What Steps Do I Take to Generate Quality Leads?

1. Make customers attract referrals to your business:

You can do this through referral marketing. You can start a referral campaign to encourage your existing customers to get referrals to your business. We have discussed this in detail in our previous article on how to increase your business referrals.

Since your existing customers have already purchased from you, they know your products/services work. They will be in a better position to convince people to trust your business. Their referrals can be a quality lead for you to follow up and convert to customers.

2. Look inside your network:

Apart from using your customers to attract referrals, you can look inside your network for possible leads. Your network includes your family, friends, neighbours, and business partners with whom you’ve already gained their trust. You shouldn’t overlook them.

You can simply tell them that you are looking to generate more leads for your business and they will be the ones to do the work for you. They will look into their connections and networks to find leads for you and because you have their trust, they will only find the best leads possible.

3. Attend networking events:

This is a quick way to generate quality leads. Attending networking events will open your business up to a wide variety of people who are looking for your products. In these networking events, do well to make the presence of your business known. Such events help you to spot leads that are genuinely interested in your business.

4. Use relevant social media networks:

You can take your business to social media but only to the relevant ones. For example, it wouldn’t be proper to advertise your business on a dating site unless your products or services strictly concern those that are dating.

You could advertise your business or put up your business flyer on Facebook or some other social media platforms. When you do this, you will notice some people react and interact with the post by liking or commenting on it. Follow those people up. They are good leads for your business.

RELATED: Best Ways to Use Facebook To Market Your Business

5. Ensure your social media profiles are optimized:

This would mean that all your business profiles (across your active social media platforms) have been structured in such a way that it is up to date and it contains all relevant information that a prospective customer will want to have about your business.

6. Write blogs and informative articles:

You can also choose to write articles and start up a blog about your products and services and how they will benefit your customers. Put up these articles online and share them on various platforms. People can get interested in your business just by reading your articles. They can also signify their interest and immediately become leads.

7. Host online events/webinars:

Using any suitable social media platform, you can host some online events and webinars where you actively educate your viewers in real time about your products and services and readily answer any questions they could throw at you.

As you continue to answer their questions, they would suddenly become interested in your products and you can follow them up.

Conclusion

Generating leads for your business might not be an easy feat, but with consistency and patience, you will notice how your results will improve over time.

At SmartSMSSolutions, we can help you to generate more quality leads for your business through our Bulk SMS messaging. You can also reach out to new prospects with these SMS in an attempt to get them into paying customers. To get started you can register with us, or call us on 07034243326!