Sales is the act of getting money in exchange for your products. Sales are not restricted to just buying and selling products. Businesses that offer services also deal in sales. How? You receive money in exchange for your service, right? That is sales. Having a client ask you to offer your service means that somehow, some way you were able to convince them to see why they need your service and how it would be to their benefit. By doing so you sold yourself; you sold your services. Payment also took place, so we can say there were sales even if there was no physical exchange of items.

Many organisations have departments or teams that have the specific task of driving sales. They are usually called the marketing team. All the employees have the responsibility to drive sales but the bulk of the work rests on those in the marketing team. A successful sales team can achieve its primary objective -drive sales. But what makes a successful sales team?

Features of a Successful Sales Team

1. A successful sales team consistently drive sales

2. A successful sales team is also capable of retaining old clients while drawing new customers

3. For a sales team to be called successful, it must have effective marketing and advertising strategies that have been tested and trusted.

4. A successful sales team can build and maintain customer trust and loyalty.

5. They are also able to set new records for themselves in terms of sales and marketing.

Importance of a Successful Sales Team

Are you not in business to make profits? How else can you achieve this without a successful marketing team? The importance of a successful marketing team cannot be overemphasized; they are the force that drives profit. Without them, sales would be abysmally low. Your business will suffer from stagnation and may eventually close down.

Furthermore, your sales team plays a significant role in helping the general public to form an opinion of your organisation. How so? They get to interact the most with those on the outside. Whatever image they project to the public is how the entire organisation would be viewed. For this reason, you need a sales team that is successful in driving not just sales but everything associated with your organization.

How to Build a Successful Sales Team

1. The first step to building a successful sales team is to hire only qualified individuals for the job. Hiring employees that are the right fit just got easier. 

2. The second thing would be to give all the needed training. Practical training is key if they are to be successful. This training should not be a one-time thing; it should happen at regular intervals.

3. Provide the necessary tools. This helps to save time and makes the team more effective.

4. Make your sales team independent such that they do not need to depend on other departments to take action that could drive sales

5. Set realistic goals from the start for the team and make sure each member of the team understands what is expected. Let them know by what metrics they would be regarded as successful or otherwise. As a team leader, you have to set goals that would drive your teammates towards success. 

6. At every point in time set clear priorities. What is the number one goal of the team? To create awareness? Or to boost sales?

7. Ensure your employee's morale is high even when faced with periods of low sales. This can be done in several ways.

8. Keep a record of progress and setbacks. This would help when making decisions in future.

9. Recognise and reward the achievements of your sales team. This would encourage them to do even better and make them feel appreciated.

In recent years, sales teams have found bulk SMS service to be a great way to drive sales, create brand awareness and keep in touch with your customers and employees. As a bonus for reading up to this point, here are great ideas on how to write promotional messages / SMS.

You should have your company register a free bulk SMS account with SmartSMSSolutions. We are tested and trusted.