Recent data indicates that 4000–10,000 adverts would be presented to your potential customers each day. That is a substantial amount. To stand out among the tens of thousands of other adverts, yours' must be distinctive. Here are a few tips to create a unique and effective offline and online advertisement that sells.
Creating effective advertisements.
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Use of Sales letter - Your sales letter is a written form of advertisement; it is usually longer than fliers. It should sell your product in your absence. Many business owners employ the services of skilled copywriters to construct a good sales letter. Your sales letter must contain an offer and a call to action.
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Referral - Referral is the most effective advertisement technique. Potential clients are more likely to trust recommendations from their family and friends than from a businessman. The proven way to use referrals is to provide top-notch service to your clients. They would gladly refer others to you.
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Offer Guarantee - Many of your potential clients want value for their money without the risk of losing. You have to take the risk away from your clients. This would encourage them to patronize your business. Offering a guarantee builds trust and it shows that you are confident about the product you offer. Do not forget to state the conditions for the guarantee so you don't incur losses from careless and fraudulent clients.
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Fliers - The use of fliers is a cost-effective way to get your audience. Most winning fliers have adopted the 4Ps of the marketing mix in their content. These 4Ps are Product, Place, Price, and Promotion.
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Product: Introduce your product/service very quickly, after all a flier can only accommodate a few words.
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Place: Your clients should know where they can get the product, would it be offline, online, or both? State this clearly.
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Price: It's very important to state the cost of your product. Some entrepreneurs do not state the price for fear of turning their potential clients off but it is unfounded because if your offer is unique your clients would be willing to pay for it.
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Promotion: Your offer should be the heading of your flier, this would capture the attention of your readers. Do not forget to add quality visuals. They must be eye catchy to draw attention.
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Discount sales - the key to an effective discount offer is to state a short duration. Many entrepreneurs have tagged this as ‘creating a rush’. Your clients would have to make a decision very quickly and patronize you. When you offer discounts, also offer top-notch service so your clients can return when the discount sales are over.
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Promotional offers - Many telecommunication companies use promotional offers to gain their market share. They offer bonus talk-time or data bundles to new subscribers within the first few months of purchase. This has proven effective because humans enjoy bonus offers and people would continue patronizing your business even after the bonus offer has elapsed as long as your service delivery is efficient.
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Loyalty rewards - Clients feel valued when they are rewarded for their consistent patronage, chances are that they would not get such special treatment elsewhere. This method is closely linked to the referral technique. Your loyalty rewards would motivate clients to spread the word about your business.
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Social media influencers - These individuals can help you reach a wider audience. They have a large fan base who would trust whatever product they advertise. Before you do so, make research on a social media influencer that posts content related to your business, you can also offer them free products so they can post positive reviews and engage their fans.
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Writing SEO content - Search Engine Optimization (SEO) is a very effective way to reach your target audience quickly. The first step to creating effective SEO content is to do keyword research. This entails finding the terms or phrases that members of your target audience would type on a search engine query and then answer the questions using a 500-1000 word article. Two important tools for keyword research are Google keyword planner and Ubersuggest (a Google Chrome extension). The goal is for your article to appear on the first page of Google search results, here’s a helpful tip for writing good SEO articles https://neilpatel.com/blog/seo-copywriting/. SEO ranking is free.
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Use of SEM - The use of Search Engine Marketing (SEM) is a powerful tool to reach your target market. SEM is very similar to SEO except that you would pay for your blog post to appear on the first page of search engine results. One benefit of SEM is that you only pay when a prospect clicks on your ad, making it a very affordable means of advertising.
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Social media content - Upload original content related to your business. A restaurant page with content on different food and recipes would pique the interest of potential clients. It would equally build confidence in potential clients and excite their curiosity to try it out. Posting relevant content is a good way to boost publicity and increase sales. Follow your potential clients and politely request that they follow you back.
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Use of Google business listing - You can create a page for your firm on Google business for free. All you need is a Google mail account. You would add details about your business like hours of operation, location, services/products, and your contact details. Your customers will find your business when they search for you, and they can quickly obtain whatever information they need.
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Email Newsletter - You would need to reach out to your potential and existing clients regularly. On your blog site, encourage them to sign up for a weekly newsletter. Your newsletter should be short, and relevant with exciting headings. Do not spam your clients with numerous repetitive newsletters.
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Request for Reviews - Many people believe that numbers don't lie, they would believe a large number of positive reviews. After providing good services, ask clients to drop positive testimonials on your social media page.
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Engage in forum discussions - Forums and online community discussions are a good place to get prospects. They have a lot of questions and would be glad if you provide satisfying answers. Along with your answer, introduce the solution your business provides.
You probably noticed how many of these advertising techniques have to be done online or via the internet. Well, that is because the world is now a global village. Fortunately,we are not left behind. Here are some of the best online marketing tools.
Here are a series of low cost marketing ideas that can be useful. https://smartsmssolutions.com/blog/118-sms-marketing/small-business/1468-low-cost-marketing-ideas-for-small-businesses
Also bear in mind the 7 times 7 rule of advertisement, which states that a " prospect needs to hear the advertiser's message at least 7 times before they'll take action to buy that product or service."Therefore, you would have to run your adverts several times to get good results.
Do you have friends who are contemplating starting a business? Share this article with them. To the best part yet; did you know that you can use SMS for your business campaigns?
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