Fashion design refers to the business of making clothes for people which is commonly known as "tailoring" or dressmaking. It is one business that is easy to start up. You do not need to be an expert in this field. When it comes to fashion designing, there is the option of starting small if you are short on funds but only on the condition that you possess the skill required. If you do not have the necessary skills, then you should have the resources.
Starting small means sewing from the comfort of your house. One sewing machine, a mannequin and a smartphone to make videos and also take pictures for social media are all you need if you plan to start small. If this is done diligently and with all seriousness, it will in no time grow beyond the confines of your home. This article however focuses on fashion designing beyond your home.
How to start a fashion design business.
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As with every business, the first thing to do is carry out a feasibility study and then use your findings to draw up a business plan. Your business plan should include a swot analysis and your growth plan. Here's how you can draw up a fashion-designing business plan
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Next, put your plans in motion. Start by sourcing for space in a good location. It's best to locate a tailoring outlet in a busy plaza or the business part of a residential area in an average or high-class part of your city depending on how much you can afford for rent.
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After that, you should begin to set up your outlet to receive customers. Buy all the needed equipment and materials for work.
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Furnish your space tastefully as this would help to attract customers to your shop. Be sure to make arrangements for shelves or wardrobes where clients' fabrics would be kept pending when they are sown or picked up.
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Register your business with the corporate affairs commission. This would allow you to be able to open a corporate account which you would need as you begin business operations. This phase requires that you have a business name. Your business name should reflect what you and what your clients stand to gain from patronizing you. Once all of this is done, you are ready for business.
Customer acquisition.
Fashion designing is not like the sale of foodstuff that people would always need and require little marketing. In the business of fashion designing, you need to put yourself out there and make people want you. Your first customers would no doubt be those around you. How do you draw them to your business?
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Be your model. Make dresses for yourself and be sure to announce to all who have ears that you are your designer. Doing this will make your friends and family want to patronize you. As they begin to patronize you, be sure to take pictures and videos of dresses you have made for them and post them on your social media pages. Do this regularly. Do not just post finished, as you work, make short videos of the process. Look up ways of promoting your business online https://smartsmssolutions.com/blog/83-updates/1780-how-to-promote-your-business-online
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Another way to acquire customers is to offer freebies such as custom-made accessories to first-time customers. Also, give discounts for clients who show up with their kids and those who refer you to others.
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A third way to draw customers is to show how creative you can be. Let your social media pages speak volumes about your abilities. It would be nice if your viewers or your audience can see how you improved or made a client's order or choice even better than what was requested.
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Package customers' orders nicely when they come for pickup or when sending them out for delivery. Make use of customized bags.
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Fashion designers are known in most parts of the country for their delays and procrastination. Be the different one as this would endear you to your clients.
The business of fashion designing is not limited to only those who have the skill. If you have the resources to set up a fashion designing franchise, then you should go ahead as you can fit into a supervisory role. You will just need to get everything that was initially mentioned in place and higher those who have the technical know-how to run the daily affairs of the business.
Here are some other options other than sewing in the fashion designing industry.
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