Trust in business goes beyond you offering the best kinds of products or services. It is way more than believing in your employees or partners and goes beyond you trusting your cashiers or accountant. It involves your customers or clients. They are the reason you are in business and they must trust your products or services. Without trust, all you would have would be one-time customers or customers with no sense of commitment who would not hesitate to move on to the next firm or company at the slightest hitch in your transaction process.
Why the need for trust between you and your clients/customers.
For one thing, the customer is king. You are at the service of your customers, for this reason, you need to earn their trust.
Secondly, customers' trust equals referrals which would facilitate the growth of your brand. Click here to read more on the importance of trust in business (how to develop trust in business).
How to build trust with customers.
1. Be honest:
Avoid making promises your firm cannot keep to. It's better to make a promise and overdeliver than to make promises to high heaven and then fall short.
2. Be reachable:
Have a helpline or customer service line through which customers can reach your company during work hours and if possible 24/7.
3. Be consistent:
Consistently offer great products and services. Do not be a five-star business today and a 2star a few weeks later. Avoid fluctuations in the quality of your products or services. Being consistent would enable you to have constant and regular customers
4. Make your reviews and feedback public:
Let others know what your current customers think of your brand. Do not put out only the positive reviews, let the public see some negative reviews and the steps you are taking to fix them.
5. Have social media presence:
It's 2022, and any business without a social media presence is not willing or ready to grow. Social media is where most of the ads are run these days. Clients can also interact with you/your brand on these platforms and get to familiarize themselves with what you do without meeting you physically.
6. Have great customer service:
Customer service should be prompt, helpful and trustworthy. All members of your staff who come in contact with clients offer customer service and should strive to make a connection with every client while being professional
7. Appreciate your customers:
To maintain the trust you've built thus far, reward it. Have giveaways, and promos, and arrange for regular bonus packages for regular clients.
8. Communicate regularly with your customers:
This helps to keep your business on their minds so they don't have to think twice before coming to you. Let them know of new products or services, inform them of the availability or improvement on products and services, and let them know about upcoming events related to your business such as discount sales and promos. Look at your business, can you send a thank you message at the end of each day to all who patronized you? SmartSMSSolutions can help you with your communication needs. We offer bulk SMS service at a fair price to help you boost your marketing campaigns and enhance communication between you and your staff, customers and clients.
Read more on how to build trust and loyalty with your customers and clients here.
In conclusion, as you go about your business, remember that trust is key to you being able to build and maintain a sustainable brand. Make it a priority to earn the trust of your customers. Helping your business earn the trust of the public is not something you can do alone or a job meant for those in management positions. Get your employees involved as they also are your brand managers in whatever capacity they work. You also need to be able to trust them. Read more about how you can build trust with your employees.
Feel free to share this article with your loved ones. Start building trust with your customers/clients by using bulk SMS to advertise your products and services or to check up on your customers/clients.