All businesses deal with humans, be it B2B or B2C, and humans need to communicate their needs and wants. It will be hard to transact and interact with your target audience/customers without communication. 

And the only way to bridge that gap is through business communication. Business communication makes it easier for business owners to share valuable information and messages that concern the affairs of their business and customers. Communication in business is essential because when you communicate with your customers, they get to know about how you can solve their problems with your solution, which can be a product or service. 

This also gives you the room to hear and get feedback from your customers to help you understand how best to serve them better with your solution. 

To help you understand more about business communication, we will discuss the two vital forms of communication, written and oral, and how to know which one of them is good for your business. 

What are Written Communication and examples?

Written communication is a form of communication that involves the written words to share and receive information. 

Written communication is best for people you don't have personal relationships or are very far from you. 

Some of the examples of written communication you should know about include;

• Email.
• Blog post.
• SMS.
• New releases.
• Brochure. 

What are Oral Communication and examples?

Oral communication is a form of communication that involves spoken words to share and receive information. 

This is usually a face-to-face kind of communication. Here, you are allowed to share your ideas and thoughts verbally. 

Some of the examples of oral communication include the followings;

• Phone calls.
• Meetings.
• Webinars.
• Presentation. 

What are the similarities and differences between written and oral communication?

Similarities 

• Both written and oral forms of communication achieve one purpose: sharing and receiving information between business owners and their customers. 

Differences

• Written communication deals with written words, while oral communication deals with spoken words.

• Written communication is more formal, while oral communication can be considered informal. 

The truth is that no business can do without the two forms of communication. They are both vital. It is profitable for organizations to work with them. 

Oral communication is best recommended for business as they involve direct interaction with customers that can lead to fast response and results. The disadvantage with written communication is that it may take a longer time before you can get a reply which may not be great for business. 

In conclusion, it is in your hands to analyze your business and find the form of communication that will suit your business goals. 

Understanding the forms of communication and how they work will help you scale your business communication in a way that will foster business growth. To know more about how to scale your business communication check out our services.