Business reputation describes how the public perceives your business and its operations. For example, The Samsung brand has been widely perceived as genuine and so it has a reputation to protect. If any Samsung product is found by a customer to be below quality, it could mar the reputation of the company.
How important is having a business reputation?
A good brand reputation will help your business to stand out from competitors as it signifies that your business has great trustworthiness and honesty. Most times, customers are ready to pay more to obtain products from highly reputable businesses than untrustworthy ones. Reputable businesses often attract equally reputable clients.
How do I build my business reputation?
-
Cultivate trust:
Your customers and clients need to know that your business is trustworthy. Gaining their trust will not happen overnight but will require some reasonable time. Cultivate their trust by being prompt and polite when they seek refunds or credits, and even when paying off your vendors.
-
Have an offer value:
A good value proposition will guide you here. A good value proposition will help your customers assess the value of the products/services you are offering and help them determine whether to buy from you or not.
Without a unique value proposition, you wouldn’t be able to stand out from your competitors and there would be no reputation to build.
Another aspect of the value you are offering to customers is the price of your products/services. The prices you fix for your products should correspond to their quality.
You will get a bad business reputation where your customers notice your products are below quality and overpriced.
RELATED: Building a Unique Value Proposition
-
Provide adequate customer service/experience:
A critical factor that will quickly drive your business reputation is the customer experience. Customers want to have a comfortable and enjoyable experience when they come to patronize your business. They will also want a pleasant experience whenever they return to your business to report one issue or the other.
You should provide a good customer experience by ensuring that they are comfortable and satisfied with your product/service at all times. If you are unsure if they are satisfied at some point with any of your products or services, you can run a customer feedback survey. You can also use SMS to get feedback from your customers. Get started now!
RELATED: Running the Perfect Customer Feedback Survey
-
Have clear communication:
Part of what strengthens your brand reputation is your business mission and vision. At all times, you should be ready to pass across (communicate) your business mission and vision to the public professionally and consistently. Your business mission should be seen all across your website to your social media pages.
RELATED: Mission Statements Examples for Your Business
-
Help the community:
Show that your business cares about the community. This way, people wouldn’t see you as another business that has come up to take their money. You can be of service to the community by supporting local events and causes, for example, donating funds to a charity. You can make these activities visible by including them on your website, social media pages, and email newsletters.
Conclusion
When you keep to these principles, you will not only build and maintain a good business reputation but also retain your loyal customers and simultaneously attract new ones.
Build your business reputation with SmartSMSSolutions where we help you stay in contact with your customers through SMS and ensure they have the best customer service and experience possible. Create an account with us let’s get started!