Memes are humorous images or pieces of text that are copied and spread rapidly by internet users sometimes having slight variations. Over time, these memes have become tools that can help business executives enhance their communications.
In some business communication situations, you should consider the benefits of including relevant and carefully crafted memes. Memes are great at grabbing the attention of your audience, encouraging discussion, and stirring up a little laughter.
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How can memes be helpful in business communications?
Memes offer you simple ways to express complicated ideas. Memes are only made up of one image with a short amusing message printed across it. This way, complex ideas are reduced to a few sentences.
Memes have a cultural background and can help you relate to others and develop a shared sense of community. They can help unite people through a common understanding.
Using memes help you build a more casual and relatable tone with people especially concerning difficult and dull subjects and makes your colleagues at ease around you.
People generally are more comfortable expressing themselves through visuals than through phone conversations.
Memes generally are not expensive to produce, and many people find them enjoyable. You can casually produce them with ideas from already published content, without original photos or even graphic design skills.
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How do effectively use memes in business communications?
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Save time by using popular templates:
You don’t need to go through the stress of building your meme template. You just simply need to look up already existing templates on Google or some other search engine. The templates you select should be templates that are already very widely used.
You should know however that not all templates are suitable for office and business environments. This is why you should carefully develop a list of appropriate templates that you use for memes from time to time.
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Proper context:
Although memes are generally enjoyable, no one would understand your meme if it had no context (background). The context gives the meme direction and equally complements the inherent meaning of the meme. Meme context also describes how the meme is generally used. KnowYourMeme is a resource you can use to see the most popular memes and how they are used in real life.
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Humor element:
The purpose of the meme will not be complete without humor. If you do plan to use memes for communication, each of those memes should be blessed with a fair degree of humor to keep the audience entertained. This way your audience is urged to share the memes with others.
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Relatable content:
The memes you use should have content that the audience can easily relate to. For example, you wouldn’t send a meme designed for sales representatives to a contractor. In a general sense, some memes can be relatable to many categories of people, however, this may not always be the case. You could find some generally relatable globally trending memes over on Facebook, Twitter, or Instagram.
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With memes, you can get people’s attention quickly and spread any information you wish to share. Memes make you more relatable, spread information, and encourage people. That way, your business communications are improved.
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