"You can't improve what you can't measure" may sound like a cliché, but it's a reality today. To determine if you are succeeding in an area, track your performance. This way you can determine what is working and what needs improvement.
When tracking performance, data is essential to help determine whether you are on track to meet your goals. Objectives, such as improving the effectiveness of internal communication, can be measured by measuring key performance indicators (KPIs).
Many businesses struggle to measure the effectiveness of internal communication and do not know which KPIs to track. Some businesses use statistics to evaluate the effectiveness of internal communication. However, statistics can only prove so much, and in some cases, the story differs from what happened.
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Why should I measure internal communication?
Internal communication is the lifeblood of any business, large or small. It facilitates proper coordination, improves employee morale, builds rapport between management and employees, increases employee efficiency, smooth business operations, high retention rates, and high-quality decision-making.
If you don't know how effective your internal communication is, you can be detrimental to your business’s productivity and success. Poor internal communication leads to low employee productivity, lower employee engagement, and high turnover.
RELATED: 11 Common Communication Mistakes in Business.
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What ways can I use to measure the effectiveness of internal communications?
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Reviewing employees’ responses and feedback:
What better way to measure internal communication than to hear from the "horse's mouth" - the employee? You can survey your employees to determine the effectiveness of internal communication. A Best practice is to keep the survey anonymous so you can get honest answers. No employee wants to be labeled as confirming that the business lacks clear employee communication.
Take the time to craft a valuable survey with the right questions. In the survey, you can ask a question like "How effective is the internal communication of the organization on a scale of 1 to 10?" This question is objective and will give you the information you need. You can allow employees to add comments after the question to clarify their answers.
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Monitoring employees’ engagement with established internal communication tools:
Businesses are gradually realizing that they shouldn't slack off on messaging; they should work to monitor employee engagement with messages. What attendance metrics should be tracked? A more effective way to measure engagement is to monitor CTR (click-through rate) as well as forwarded emails and content shares.
By measuring the number of links in emails employees click and the number of business posts they forward to colleagues or share on social media, their engagement with business information can be measured.
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Observing employee turnover rates:
Happy employees stay in the workplace longer, while unhappy ones look for work elsewhere. By tracking your business revenue, you can gain insight into the effectiveness of internal communications. Effective internal communication builds good relationships with employers, builds trust in company leaders, and increases employee morale and pride in their work.
In addition, it informs employees and creates a bond between employees and management, which increases employee retention. Therefore, by keeping track of turnover indicators, you can gain insight into the effectiveness of internal communication.
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Using analytical tools to study performance:
Businesses use different channels for internal communication. Some businesses use email and Slack apps, while others use an intranet. No matter which channel you use, you need to measure the effectiveness of each channel.
Evaluate the type of content that works best for each channel and optimize accordingly. In this digital age, you may find that communications delivered through mobile apps lead to greater engagement than traditional channels.
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Track number of employees reached:
Many managers and HR departments ignore this matrix. The two main communication problems in the workplace are the number of different employees and the inefficiency of modern intranet systems.
Research shows that almost a third of employees do not have access to an intranet, and 43 percent of employees work remotely from time to time. Therefore, it is important to measure the number of employees to reach. There's no point in sending a company sign if no one reads it.
RELATED: Common Communication Barriers in Business
When internal communication is improved; employee satisfaction, employee productivity, retention, and profitability in the business are equally improved. With these benefits in mind, businesses need to assess how effective their internal communications are.
SmartSMSSolutions is here to help you improve the quality of your business internal communications with the simple use of SMS. Not only do we offer SMS services, but we also offer them at the most affordable rates.