As we have mentioned earlier in our article on the meaning of visual identity in business. Visual identity in business would refer to all graphical information and imagery expressed by a brand and distinguishes it from all other brands.

This article sets out why a visual identity is necessary for your brand and the likely consequences a brand might face when lacking a sound visual identity.

Why do I need a sound visual identity?

1. As your brand’s visual identity grows and develops, it becomes more recognizable and increases the awareness of your brand. This would certainly attract more customers to your business.
2. It informs the public of the values and culture present in your business.
3. It creates a sense of belonging in the minds of your customers.
4. Having control over your visual identity would allow your business to respond quickly and effectively to changes in the environment.
5. A well-established visual identity is cost-saving. It would save you the costs of having to rebrand your identity whenever unfavourable circumstances arise.

What if I don’t develop a strong visual identity, What do I stand to lose?

It may seem so harmless when your brand does not have a visual identity. However, there are many consequences your business brand will suffer if you do not clearly define your brand's visual identity. Your business stands to lose the following when it lacks a visual identity:

1. Legitimacy

The legitimacy of your business will almost certainly be compromised and/or questioned when it lacks a proper visual identity. For example, customers are less likely to patronize brands with no logo or other visual characteristics.

2. Customer Association

Without a visual identity, customers lose the mental, photographic and visual picture to associate with your brand. Your customers won’t have the right image to associate with you.

3. Customer Engagement

Engaging and interacting with customers over social media becomes more difficult. Advertisements tend to be less effective in reaching your customers.

4. Competitiveness

Without a unique visual identity, nothing stands your brand and business out from the crowd. Because of this, your business loses its competitiveness as people will barely notice it, much less patronize it.

5. Brand Voice

Your brand has a voice and a tone. This voice and tone are communicated in the brand’s visual identity. Without a visual identity, your brand loses its tone and voice, being unable to communicate with the target audience the way it should.

Conclusion

As said earlier in the article, your business brand loses its competitiveness when nothing stands it out from its crowd of competitors.

SmartSMSSolutions offers you a solution to help you stand out from your competitors using Bulk SMS. Prove to your customers that you still have them at heart.

You can send bulk SMS to your customers and clients to inform them about promotional offers, or to welcome them into a new month, period or season.

To register with us, simply click smartsmssolutions.com and click create a free account, or you can sign up here and follow the prompts. If you already have an account with us, log in here.

If you enjoyed reading this article, do check out our other article on how you can create outstanding marketing plans for your business.