During Christmas, for example, which is celebrated at the last month of the year (that is, at the end of the year) you would have seen businesses offering a discount or some other form of promos on their products and services. This exercise can be seen as end-of-the-year marketing.

Why is the end of the year a great sales period?

Typically, the end of the year makes a great sales period for most businesses because it is a period in which most customers have more time and money to spare as it is usually a vacation period, both from work and school. It is also a period associated with one of the most recognized holidays, Christmas.

How do I increase my sales during the end of the year?

This article discusses tips that can help you increase your sales during the end-of-the-year period.

1. Reach out to your major customers and clients to see if they require your services for the period.
2. Actively look for clients that appear to have remaining budgets that they can spare on your product/service.
3. Reach out to those potential customers who have been brushing you off for quite some time.
4. Ensure to always remind your customers to refer others who might require your product or service to you.
5. Thank your customers for patronizing you. This would give them the impression to return later in the future for more of your services.
6. Close deals that have been outstanding for a while. It’s not good business practice to allow them to linger into the following year.
7. Enhance your online presence through promotions and advertisements.
8. Develop promotions with calls-to-action, stimulating the response of your target audience.
9. Include promotions that will also be favourable to those customers who are on a tight budget.
10. Defer your vacation to January if you have to and focus your best on the year-end period.
11. Understand your customer's situation at that time and match it with your tactics.
12. Take note of customers that are a good fit for your business and strive to secure them.
13. Do take advantage of e-mail marketing during such periods.
14. Take inspiration from the actions of your competitors when you seem lost.
15. Still put in more work even after the holidays.
16. Build personal relationships with your clients and customers. This will create some bonds with the business.
17. Your approach towards the customer should meet the needs of the customer, and not just simply because you want to make a sale.
18. Don’t be afraid of rejection. Not every sale will work out the way you expect.
19. Regularly reach out to your customers with personalized messages. This can be done through Bulk SMS, which is one of the services we provide at SmartSMSSolutions.
20. Develop a listening ear for the concerns of your customers.
21. Restructure your approach to customers based on the pitch you intend to secure their attention with.
22. Prepare ahead of time for the end of the year. This would include securing venues you intend to use as avenues to promote your business.
23. Use multiple channels to increase your business prospects.
24. Try employing videos when necessary to grab the attention of your audience.
25. Ensure you do not guilt-trip your customers to patronize you.
26. Engage your prospective customers with compliments and flattery.
27. Present your service to the audience in such a way that they can see the real value the service will add to them.
28. Have a sales mission statement developed especially for the end-of-the-year period.
29. Stick to the sales goal for the period and strive to even go beyond it.
30. Do your research to find out how your competitors are approaching their customers during the period.
31. Don’t ever lie about your product or service just to make a sale.
32. Never paint your competitor in a bad light in the presence of your customers.
33. Follow up with your regular customers/clients diligently through e-mails or SMS so that they always have you and your service at the back of their minds 

Conclusion

A majority, if not all of these tips require being in contact with your customers. 

SmartSMSSolutions is here to help you with this. You must know that SMS is a very quick way of marketing and promoting your business because you send information directly to the mobile phones of your customers.

At SmartSMSSolutions, we assist you in maintaining contact with your clients through Bulk SMS. Through Bulk SMS, you can conveniently contact and reach out to your large client base with a few easy steps.

To register with us, kindly visit our webpage, click on create a free account and follow the prompts that appear. You alternatively may click here to sign up.

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