Online marketing has become the talk of the day. For a business to successfully compete in the industry today, it needs to have a very effective online marketing strategy. This online marketing strategy would help the business to secure leads and prospective customers/clients not only in and within its current location but across many other regions and even other countries internationally.

How does social media help in online marketing?

Online marketing exists today because of social media. It is through social media that online marketing is effectively done. Social media creates several marketing opportunities which help you to spread the word and create awareness about your business, your products, and your services effectively. In essence, social media serves as a medium for boosting brand awareness through online marketing.

Facebook as a social media tool

Facebook is a social media and social networking service owned by the Meta Platforms and founded by Mark Zuckerberg in 2004. Recently, individuals who are up to 13 years old are expected to have a FaceBook account. Ever since the 2010s, a Facebook account is typically required to signup for virtually any online platform. Because of this, the FaceBook app is one of the most downloaded apps of the 2010s.

Of late, the app has now been pre-installed on the recently released mobile phones. Such massive use of the app accounts for its about 3 billion active users as of April 2022.

RELATED: How Best to Use Instagram in Growing your Business.

What are the features and advantages of using Facebook for online marketing?

1. Facebook allows users to communicate directly with each other through messenger. In using such a feature, your business can interact with different Facebook users as a means to secure more customers and increase your customer base.
2. Facebook uses engagement ads to make your business look super popular to anyone who is checking out your business’s Facebook page. Doing this would help your business's Facebook page to gain more fan interaction so it wouldn’t look suspicious to prospective customers.
3. The Facebook interest targeting feature enables you to target a specific audience based on their different interests, activities, and the other Facebook pages they have liked.
4. Facebook has a demographic targeting feature that enables you to focus your business on a particular audience based on their demography, that is, their location/area of residence, age, gender, and even their job title.
5. When registered on Facebook, Facebook offers lead ads, video ads, and carousel ads which can be employed to get people to sign up for your email newsletters and lets you display multiple images and videos in which each image/video can be linked to a different area of your main business website.

RELATED: How Best to Use Twitter in Growing Your Business

How can I use FaceBook in growing my business?

1. Endeavour to create specialized ads for your business products and services. These ads should be directed to a specific demographic, to ensure that every individual in that demographic is reached.
2. Personalize your Facebook presence by creating a fan page for your business. This fan page's presence would further boost your business's online credibility. Watch out for the individuals who visit your fan page and regularly engage with them.
3. Seek to maintain a robust brand presence on the platform by utilizing the paid promotions and sponsored posts made available by Facebook. Such a robust brand presence would further push your business’s Facebook page to more individuals to gain a larger audience.
4. Join Facebook groups dedicated to the industry of the business you are operating in. This would help you stay knowledgeable about the recent trends and developments in the industry you are in. If there seems to be no such group already created, you could consider creating one and adding up other entrepreneurs in the same industry. In doing this, you are one step closer to creating a Facebook community.
5. Reach out to your fans and prospective customers and clients through your Facebook blog posts and also ask your network to share these blog posts on their different networks.

Conclusion

Facebook currently records up to 3 billion monthly active users. This figure is bound to increase soon. It is necessary to take advantage of this opportunity and improve your business brand through Facebook using online marketing.

At SmartSMSSolutions, we offer a complementary platform that you can use to boost your business communication, business brand, and your business awareness through Bulk SMS. This Bulk SMS feature enables you to interact with a large number of customers at an instant, that is, at the same time by sending text messages directly to their mobile phones. To enjoy this awesome feature, you can register with us, or you may log in to your account if you already have an account with us.