Recently, businesses have been gradually adopting online marketing as a technique to increase their business sales. This online marketing relates to the use of methods and tools available in the online environment and the internet to promote your business products and services.

As time goes by, the various available online marketing techniques will continue to change and businesses will continually seek to adapt to these changes so they don’t get left behind.

How useful is social media in online marketing?

Social media creates a two-way communication channel that would allow businesses to interact with their target audience to better and further improve customer service. Through online marketing on social media, customers can provide their feedback and reservations about the business, which the business would properly and promptly address. 

Twitter  as a Social media tool

Twitter is an American microblogging and social networking service which was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in March 2006. The messages and posts made by registered users on the platform are referred to as tweets. Unregistered users on the platform are only able to read tweets that have been made publicly available.

Over the years, Twitter has been described as the SMS of the Internet and it currently records about 330 million monthly active users.

In April 2022, Elon Musk and the Twitter board of directors reached a deal to sell out the company to Elon Musk for a sum of $44 billion.

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What are the features and advantages of using Twitter for Online Marketing?

1. Twitter provides the opportunity for influencers on the platform to boost your business campaigns. The influencers can be tagged on your posts/tweets and they can retweet these posts on their different pages.
2. You can send direct messages to brand influencers, top brand ambassadors, customers, leads, and prospective clients. Such communication would improve your business brand, increase your customer base, and ultimately generate more revenue.
3. Twitter allows you to attach up to 4 images/photos in a single tweet. This is very helpful where there is a need to showcase a demonstration of your products to the audience.
4. The Twitter environment has been set up and developed in such a way that you can publish content and post tweets several times within a day without seeming desperate and needy to your audience.
5. Twitter includes a feature that helps you to monitor the level of engagements your posts and tweets have had so far. This would enable you to know the type or category of posts you make that are not so appealing to the Twitter audience.

How do I use Twitter in Growing my business?

1. Ensure your Twitter account profile is comprehensive and complete with no information missing. Information such as your profile photo, location, website links, business bio, and contact details are very important to the perception of Twitter users about your business.
2. It is important to know that Twitter is a very casual environment, so it is not so bad to have a little fun with your business account. You could try posting some funny content occasionally. This would create a friendly atmosphere between you and prospective customers/clients on the platform.
3. Ensure to always create engaging and captivating content that is sure to grab the attention of your audience. Avoid posting large blocks of text, rather include a video or a GIF to communicate your message with a captivating caption.
4. Employ Twitter Ads to further promote your business page. This Twitter ad would push your content and your brand across various circles on the platform and secure more engagement.
5. Organically boost your business page by tweeting consistently, posting at the right times (preferably during or after business hours and weekends), adding relevant trending hashtags to your posts, and engaging with Twitter users.   

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Conclusion

Twitter is a space where users are free to pour out their thoughts and issues to others. There seem to be little to no restrictions and limits to the volume or type of information you could share on the platform. This explains the reason why there are up to 300 million active users of the platform.  With this, your business can move to use the Twitter platform as a strategy for online marketing. 

We at SmartSMSSolutions offer you a complementary platform just like Twitter for marketing your business through Bulk SMS. This Bulk SMS feature allows you to communicate and interact with your client/customer base no matter how large it may be. 

You could try securing the contact information of your leads on the Twitter platform, and then use this Bulk SMS feature to constantly reach them on their mobile phones. 

You can start enjoying this great feature for your business by registering with us. You could also log in to your account if you already have one with us.

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