A mission statement shows the formally documented aims and values of a business. As a business, it shows what you have set up your business to achieve. For example, the mission statement of Facebook is ‘to give people the power to share and make the world more open and connected.
Why is a Mission Statement Important?
Your mission statement shows the professionalism of your business. It portrays your business’s originality and this gives your customers confidence in your products and services.
Also, your mission statement acts as a direction and pathway for your business to take, and it guides you as you make your business decisions so you don’t take decisions that are against your business mission.
How Can I Come up With a Mission Statement?
Coming up with a mission statement is pretty simple. You just need to know what your business is out to achieve and then put it into words and sentences. Your mission statement can be a simple sentence or a compound sentence that addresses what your business does for its customers and employees.
What are Some Examples of Mission Statements?
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For a fashion business:
Our mission is to become the leading fashion destination for people globally.
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For a TV channel:
To become the world’s number 1 provider of entertainment and information.
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For a food business:
Our purpose is to support the health and well-being of people; customers, business organizations, and the whole planet.
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For a coffee business:
To provide the finest coffee in the world while maintaining our quality and principles.
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For a footwear business:
To provide branded footwear of superior quality and value that improves the lives of our customers.
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For a supermarket:
Our purpose is to save people money while getting the best quality products so they can live better.
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For an interior design business:
Our goal is to provide the highest level of service to our clients at the most affordable prices.
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For a financial services business:
To profoundly improve the financial lives of our customers, so that they will never remain the same way.
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For business consultancy:
Our mission is to enable people and their businesses throughout the world to reach their full potential.
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For car retail:
To contribute to the transport industry by importing and distributing high-quality cars to better our customers’ experiences.
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For a car dispatch transport business:
Our goal is to connect riders to drivers in the best way possible and maximize the rider experience.
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For a News TV:
Our mission is to enrich people's lives with our educational and entertaining programs and services.
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For a social platform:
Our purpose is to connect people, making the world more open and connected.
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For a web payment service:
To establish a cost-effective web payment solution that is convenient, safe, and secure.
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For an electronics business:
To inspire and fulfil your curiosity with our high-end technology products and electronics.
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For a telecommunications business:
To shape the future, connecting individuals through telephone calls.
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For a car producer:
Our goal is to attract customers with our high-quality products and services on four wheels; having the most satisfying ownership experience across the globe.
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Conclusion
A good mission statement shows your business’s current activities and how it links to what you are in business for. When customers read your mission statement, they get excited to see your products/services and how it matches up with your business mission.
Through SmartSMSSolutions, you can broadcast and communicate your mission statements to your customers, clients, and potential investors and get them to take your business seriously. You can do this with our Bulk SMS messaging services. Get started now!