YouTube marketing is not a strange form of marketing. It is simply using YouTube and all the tools available on the platform to grow your prospects, promote your business products, and build brand awareness.
Why Use YouTube for Marketing?
In over a decade since its creation, YouTube has grown tremendously in its number of users. It records over 1 billion users worldwide. Businesses have keyed into this large user base to seek how they can promote their brand.
YouTube offers a platform for a variety of individuals to interact, thus you have a wider audience. Through this wider audience, you generate more leads, and qualified prospects and ultimately gain more customers.
How Do I Get Started on YouTube?
To begin using YouTube to market your business, you will first need to sign up on the platform. Sign up for YouTube as a channel because your primary purpose in creating the YouTube account is to post content and not necessarily to view other people’s content.
What next after signing up?
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Develop your format:
Your format here refers to the style you will use to showcase your videos to your audience. The best to use will depend on the time of product or service you are trying to market. You could try using a product review format, a tutorial format, or a vlog format.
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Create amazing and engaging content:
The content you create should be attractive enough to get the attention of your audience within the first few seconds of viewing. If as little as the first few seconds of your content appears dull to your audience, you would lose their attention and they could swipe to another content/video.
In creating content for your YouTube, you could simply use a smartphone with a very bright and sharp camera (or you could use a digital camera, whichever is available). You should also consider placing the camera on a tripod so your videos are steady and use proper lighting. You can also use {video editing tools} - LINK TO ARTICLE ON 7 BEST VIDEO PRODUCTION TOOLS to edit the videos and make them smoother.
Your videos should not be more than 3 - 4 minutes long. This is so that you can retain your audience’s attention. Longer videos tend to get little to no attention as people might not want to get tied down watching them. As you continue to upload videos over time, you will get to find out the best video length that works for your audience.
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Use proper keywords:
Using the right keywords will help search engine to locate your content better and faster. You should use keywords that are ideally related to what your content is about. Keywords should be in your video title, description, and even possibly tags (like hashtags). You could also ‘borrow’ some of the keywords that your competitors use in their videos.
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Use effective calls to action:
YouTube marketing is a strategy to get more customers through your YouTube videos. This can only be done through the calls to action that you include in your videos. After advertising your products through the video, the next thing is to ‘call’ your audience to take an ‘action’ towards buying your products. Without ‘calling them to action, you will rarely be able to convert your audience into paying customers.
You can also call them to action by asking them to rate your video, drop a comment, or share your video with their friends.
In addition, you should include the link to your business website on your video description, and links to your business page on other social media platforms. This way, you generate more leads and prospects.
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Be interactive and social:
Being interactive and social will involve replying to comments that your viewers drop on your videos, commenting on other people’s videos, and answering any questions that your viewers may throw at you about your products/services.
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Actively promote your videos:
Asides from asking your viewers to share your videos with their network, you should also do the same to your network. Share your videos to your business page on other social media platforms. You can also run some paid ads to further promote the reach of your videos.
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Conclusion
Using YouTube marketing as part of your marketing strategy will require your time and resources to properly build. It may take some time for your videos to have the effect and impact you desire, but the results of the impact will be to the benefit of your business.
You can also promote your YouTube videos through SMS. Let even more people know about your videos and watch them. Send them direct text messages to make them aware. You can do this with our Bulk SMS feature. Create an account with us to get started!
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