You probably know about some products and items today simply because you have seen them somewhere on a TV channel advertisement or on YouTube as an ad. This is a pure example of video marketing. It is simply using attractive and captivating videos to gain your audience’s attention and promote your product.
Why use videos for marketing?
Videos offer a great way to explain your product. Say your product is complex to understand, you can explain how your product works and its other functions through videos.
You can use videos in a variety of ways to promote your product. Typically, in promoting your products through videos, you can make the videos informational (passing across a piece of information about the product) or demonstrative (showing how to use the product).
People generally love watching videos and you can use this to your advantage by promoting your products through these videos. This is what makes some YouTube ads very effective.
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What tools can I use to create these videos?
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VSDC:
This is a free video editing software that is compatible with Windows computers. It offers a wide range of tools such as an audio converter, a video converter, as well as a free editor.
With VSDC, you can create virtually any type of video format. You would also have access to a vast library of video effects, color correction, and other filters. Additionally, there is a video stabilization feature, which allows you to make shaky videos smooth.
VSDC is free software, however, there is a premium version of the tool in case you want a more robust video editing experience.
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Premiere Pro:
This is one of the more extensive tools available. Premiere Pro can help you create any type of video content, including 8K and even virtual reality.
With Premiere Pro, you can create high-quality interactive videos for your sales and marketing. It can also fit in with the other video editing tools you may use.
The price of Premiere Pro currently stands at $53 a month (about N22,000). It is a good option for large brands that can comfortably afford to use it in their marketing.
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Promo:
Promo offers you templates and a range of tools for you to quickly start your video creation.
It allows you access to photos and video clips that you can use to your advantage to promote your brand. Its features allow you to add music and other audio to the background of your videos.
The price of using Promo stands at about $50 per month (about N20,500), but it offers two free months for users to get used to the different tools and features of the software.
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Lumen:
This is also another creative tool for creating your social media videos. Lumen5 gives you the power to choose any video layout that works best for you and also to add audio to the background.
It also has AI-powered tools that you can utilize to ensure that your end product will always be entertaining, and engaging, and can help convert your audience into customers. Through Lumen5, you can create videos to use for Instagram Stories, YouTube intros, and Facebook Ads.
The price of Lumen5 starts at about $30 per month (about N12,000), but this is for a premium plan with no Lumen5 branding. It offers a free forever plan that allows you to create and download only 3 videos per month.
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Biteable:
This is a pretty quick and easy video editor to use. It is a very popular tool used in creating ‘bite-sized’ social media videos.
Biteable also offers templates for you to start with as well. It allows users to easily bring their ideas to life from scratch. It also has stock videos you can place in the background of your videos, including animated text options.
Biteable is free but includes its branding/watermark in all videos unless you subscribe to its paid plans which start at about $30 per month (about N12,000).
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Final Cut Pro:
This is another professional video editor which was created by Apple. Final Cut Pro offers you the ability to create 4K and 8K horizontal videos, and also to convert them and export them to your social media profiles.
This tool comes with a free trial, but you can download it for a one-time fee of about $300 (about N120,000).
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VideoPad:
This is another free video editing software. VideoPad is compatible with Mac OS X devices and is also useful for creating professional video marketing content. It allows you to trim videos and also add slides, transitions, and graphics, including many more.
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Conclusion
These tools are ideally software that you can acquire for your devices and use to create captivating video content to include as part of your marketing strategy. Using them properly can further help you stand out from competitors through video marketing.
We at SmartSMSSolutions can support your video marketing campaigns and strategies by complimenting them with SMS marketing. Through our SMS marketing services, you can continue to remain in touch with your customers and also keep their focus on your business. You can sign up with us now to get started!