If you are in business, you would understand that you need to make sales. These sales do not just give you profit in return, they also build loyalty and trust between you and your customers. Sales play a huge role in your business growth, and it also develops customer retention. Without selling your products to customers, who knows if they will patronize you again later in the future?

In what forms can I increase my business sales?

One major form of increasing business sales is through marketing, that is, by marketing your products and services. Marketing here can take 3 different forms:

1. Field Marketing: where you or your sales representatives physically move about within areas and cities to advertise and promote your products and services to people.

2. Online Marketing: where you use methods and tools available on the internet to advertise and promote your products and services in the virtual/online environment. This form of marketing is also of 3 forms:

• Email Marketing: This is the use of emails and weekly newsletters to promote your products. Here you would need to use a tactic to obtain the emails of your leads and customers and seek to secure/retain them through those newsletters.

• Affiliate Marketing: Here you would engage a third party who would advertise and promote your products. This third party may be someone with significant influence in the society and he would be entitled to a commission for each sale made through him.

• Social Media Marketing: This involves using social media platforms like Facebook and Instagram as a means of promoting your business brand.

RELATED: Field Marketing Vs. Online Marketing

3. SMS Marketing: This is marketing through SMS, that is, communicating adverts, promotions, and campaigns of your products and services directly to the mobile phones of your customers.

RELATED: The Role of SMS Marketing in Business Growth

Register with us now to get started on SMS Marketing for your business!

Another way you can increase your business sales is by selling on pre-orders.

What are Pre-Order Sales?

Pre-order sales are simply guaranteed sales made on an order placed for an item that is not currently in stock, unavailable, or yet to be released/produced.

Why should I sell on pre-order?

1. Generally, pre-orders are cheaper and seemingly more affordable for the customers than regular orders. This is because an effective pre-order strategy would be to lower the price of the products so that customers will easily want to buy them.
2. Pre-orders can be used as a yardstick (basis) to assess how the product will perform once it has been released. For example, if you make a pair of shoes available on pre-order, the level of sales you make on the pre-order would give you an idea of how many shoes you would sell once they become available (in stock).
3. Pre-orders would alert your customers to pay attention to your product. It is a way of securing a group of customers to patronize your product before it is even released. In other words, it builds anticipation for the release of your product.
4. Through pre-orders, customers can secure your product without worrying about it being sold out. Because of this, a seller may decide to only produce the quantity that has been pre-ordered.
5. You can improve your business cash inflows through pre-order sales. These pre-order sales help you to start earning money from a product even before releasing it and this money earned can be used to cover the transportation as well as other marketing costs related to the pre-order.

How do I carry out a pre-ordering sales process for my business?

1. Before and during the pre-order campaign, you would need to consistently market the product. Before this marketing, you should research your target market and determine the payment methods they prefer, the kind of innovative product they would like to purchase and the platforms they usually spend their time on.
2. After marketing the pre-order product, you then need to communicate to your prospective customers that the product they have always wanted is now available on pre-order. At this point, customers would begin making purchases and patiently wait for the release and delivery of your product. During this time, it is proper that you keep them updated on the status of their expected products.
3. When the product now becomes available on the release date, it is now time to fulfill the orders of your customers. You should partner with a logistics company here so that the deliveries would be made on time to the customers.

Conclusion

Selling on pre-order is a great way to improve and increase your business sales. Businesses that sell on pre-order would typically record higher sales and profits than the businesses which do not.

SmartSMSSolutions can help your business to start selling on pre-order. We can help you set up a sound pre-order sales process that is sure to boost your brand and increase your business sales.

We offer loads of other services that can help your business grow to that level you want. Register with us now or call us on 07034243326 and let us help you secure more customers.

If you have any questions about selling on pre-order, do leave us a message at This email address is being protected from spambots. You need JavaScript enabled to view it. and we will reach out to you.