After being in business for a while, your customers would trust your business and the quality of the products and services you offer.
When you notice this, you can then tell your customers to refer people in their network to your business. The more people they refer (referrals), the more your business sales increase.
Do I simply tell my customers to refer other people to my business?
Naturally, as humans that they are, your customers will spread the news about your business products and service regardless of whether you encourage them to do so or not, provided that they are satisfied with your services.
However, you can’t comfortably rely on this. There would need to be something extra you do that will cause them to refer more people than they could ever think of deliberately. This extra thing you do will boil down to referral marketing.
Essentially, you cannot simply tell your customers to refer other people to your business. There needs to be an intentional action on your part to increase the number of referrals your customers can bring to your business. This deliberate action you should take is referral marketing.
What is referral marketing?
Referral marketing describes using referrals to promote your business brand, products, and services, to boost your sales. These referrals are people who were referred to your business by your customers.
In another article, we have discussed (how important referral marketing is in increasing your business sales).
Referral marketing is deliberate and is a form of marketing and a marketing strategy all on its own and this is what makes it powerful.
How can referral marketing help me increase referrals to my business?
Most times, you would need to kick off your referral marketing strategy with a referral campaign. A referral campaign is any structure or system you put in place to assist your customers in referring people to your business. It is through these referral campaigns that you can increase the referrals to your business.
You can increase your business referrals through referral campaigns by:
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Hosting an exclusive event:
You can host an exclusive event only for your customers where they can get to know more about your products and services and any other exciting promotions and updates that are on the way. As your customers get invited to the event, there will naturally be inclined to bring other people (referrals) along with them.
When these referrals show up, they could get interested in your business.
Would you like to send out SMS invites for an organized exclusive event? Call us now on 07034243326!
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Gifting Referrals:
You can decide to spark the interest of the referrals by offering them gifts if they become your customer. This way, your existing customers will have a way of getting the attention of referrals. Your customers can now easily bring more referrals to your business when the referrals find out that they are getting gifts for simply patronizing your business.
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Using a points-reward system:
Instead of gifting the customer referrals, you can choose to reward the customers themselves for having a referral. You can structure a point system where a customer gains points for referring someone to your business. The customer can then decide to redeem these points for exciting prizes after the points have accumulated to a certain level. This way, customers will be motivated to refer even more people to your business.
Earn money through referrals on SmartSMSSolutions!
We have established a referral program where you can earn money simply by referring people to our products and services. This program allows you to earn cash and commission on all your referrals that sign up for our products and services using your referral link.
Especially if you have a wide network of friends, this program can help you make a lot of side income without much hassle. After making some earnings by referring your friends to our products, you can use these earnings for SMS, buy airtime and data or even withdraw these earnings to your bank account.
Find out more on how to start making a cool side income on SmartSMSSolutions through our referral program.
SmartSMSSolutions and your business.
We can assist your business in any way possible just to make sure that it survives and continues to thrive in the industry. We are committed to making your business grow rapidly and expand in such a little time. We also can help you organize referral campaigns using Bulk SMS that will boost the number of referrals to your business. If you want to get started, simply register with us or call us on 07034243326!
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