Black Friday has been put on the map as one of those days that businesses and consumers look forward to.

If you are a seller or small business owner, it is highly recommended that you include Black Friday sales in your marketing campaigns. In this list post, we will introduce you to some of the best ideas to improve your Black Friday marketing campaign.

Some of the ideas would include:

• Collaborating with influencers.

• Leveraging social networks.

• Sending gift cards.

RELATED: Marketing Ideas for Christmas Sales 

What ideas do I use for Black Friday?

1. Optimize your offers for mobile devices.

Technology has become a part of our daily life and almost everyone has access to smartphones.

Statistics show that in 2021, 85% of people owned a smartphone, and their value to them continues to increase. What does that tell you?

More and more people are spending time on their mobile devices, and it is very likely that if they want to shop, they are also doing it on their mobile phones.

2. Collaborate with influencers and creators.

Influencer marketing has played a significant role in the way businesses advertise in recent years.

It has become a great way for brands to increase their online presence and in-store sales. Influencer marketing involves working with creators or influencers to create content that promotes your store and, in this case, you're offering.

While you can find influencers to work with all year round, the holiday shopping seasons and days like Black Friday and Cyber ​​Monday are the perfect opportunities to include them in your promotion. When people see them in your ad creative, they're more likely to buy from you.

RELATED: Marketing Tools for Small Businesses 

3. Advertise your promotions on social media.

Another way to drive record holiday sales is to run social media promotions. Running ads will ensure that your target audience can see your content and offer.

It will also help you increase brand awareness and increase your sales.

Why does this work?

First, the number of active social media users in the world exceeds 4 billion and is projected to rise to over 5.8 billion by 2027. This means that whenever you advertise on social media, you can be sure that there will be people who see it. Additionally, annual social media advertising spending is projected to exceed $130 billion by 2022.

4. Organize flash sales.

Flash sales are promotions and discounts that last for a limited time. As a result, they create a sense of urgency for shoppers or fear of missing out (FOMO), so they'll want to take advantage of the discounts while they can.

Considering that the Black Friday to Cyber ​​​​Monday period lasts only a few days, running flash sales can increase the number of people who buy from you.

5. Give free shipping.

Add free shipping into the equation and you've pretty much won the hearts of your customers. With 90% of consumers saying free shipping is one of the top reasons they shop online, you would be subtly convincing people to buy from you if you offered them free shipping.

This idea can be used at any time of the year or during Black Friday when shoppers are bombarded with promotional offers.

Offering free shipping on such occasions can stand out.

6. Create coupons and discount codes.

Generating coupons and discount codes is another classic way to get more sales during your holiday marketing campaigns. It will drastically reduce the prices of your product without reducing its quality and this is something people love. Plus, by offering discounts to customers when they want to leave your website, you'll avoid cart abandonment, which can lead to more sales.

7. Incorporate new products and services.

Everyone is excited about the new products, including your loyal customers. If you want to boost sales during your Black Friday event, announce your new product launch right before the event and you'll likely boost sales from day one.

RELATED: Introduction to Affiliate Marketing 

8. Send gift cards.

Gift cards are a great way to attract new customers and motivate existing shoppers to make more purchases. A gift card can be valid for your store or an external one. Although you probably want it to be yours. They're perfect for Black Friday campaigns and can be combined with all kinds of other offers.

9. Create offers with a sense of urgency.

As mentioned above, creating a sense of urgency works well in marketing campaigns, and Black Friday is no exception. You can use it in conjunction with your social media or email marketing campaign. There are countless ways to take advantage of that FOMO and boost your sales.

10. Extend your offers and discounts beyond Cyber ​​​​​​Monday

As a business owner, you want sales in addition to these holiday marketing offers. To do this, you want to broaden your relationship with the customer.

These marketing ideas and strategies can help your business to grow in sales, especially for the Black Friday period when customers will usually expect price slashes in products worldwide.

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