The gaming industry is a fast-rising industry around the world. It is said to be the fastest-growing entertainment industry in India. This industry generated 155 billion Dollars in 2020, it is expected to double this in 2025. The gaming industry is larger than the music and movies industries combined; it might not have as much popularity as the music and movie industry, however, there are over 2 billion gamers in the world, which accounts for 26% of the world’s population.
Although video gaming has been around for decades now, it has gained immense popularity in recent years. Tech giants like Google, Apple, and Meta, are making plans to enter the industry.
Introduction to SMS
SMS has been used over the years as a marketing/ advertising tool, and due to its success rate, it is becoming even more popular among businesses today. SMS stands for Short message services, it is an alphanumeric form of communication between 2 or more cellular devices. SMS no doubt at its inception simplified the communication process, making it easier and more convenient. Research proves that this medium of communication, has a 98% read rate, thus solidifying its place as a reliable communication tool.
A good number of industries and businesses have adopted the use of SMS as a marketing tool, and have had varying degrees of success. A good example of one of such industries is the banking sector. This sector uses SMS as a means of staying in touch with its customers, sending updates, alerts, seasonal greetings, birthday wishes, new launches, etc.
5 Ways the Gaming Industry Uses SMS Effectively
The gaming industry, like any other industry, needs marketing to thrive, this is why SMS marketing is a great way for agencies to publicize their services and increase their audience base. Here are a few tips on how gaming agencies can use SMS effectively;
1. Automated messages; making use of automated messages eradicates the need for boring and repetitive tasks. Gaming industries can use this as a tool to welcome new players, by sending greetings and personalized welcome messages to engage them right away. They can also be used as a tool to stay connected, creating a sort of first contact, in the case of an inquiry. Automated messages reduce stress and the margin of error.
2. Target marketing; SMS can be used as a tool to carry out target marketing. This can be done after audience separation and segmentation. When players are segmented, based on their gaming activity, promotions can be sent via SMS accordingly.
3. Re-activate players; SMS can be used as a tool to reactivate inactive players. SMS can be sent out to players who have been dormant for a while, in hopes of reactivating them. This technique is most times very effective.
4. Protecting players' accounts; considering the high rate of internet fraud, it is important to keep the accounts and information of your players safe. This can be done using SMS. It can be used to deliver a 2-factor authentication code, this helps in protecting players' accounts as their accounts can only be accessed using a combination of username- password and an authentication code, sent to the player's phone.
5. Updates; gaming industries use SMS as a tool to deliver updates to their players. It can be used to announce the launch of a new level, an update, etc. This helps players stay up to date.
SmartSMSSolutions
Are you in the gaming industry? Do you want to enhance your business using SMS? Look no further, SmartSMSSolutions has you covered. SmartSMSSolutions is a communication-oriented business that seeks to draw businesses and their audience closer, using simple communication tools, such as Bulk SMS, Emails, and Voice calls. Create an account with us and get to learn more about us. For more information, visit our webpage or call us on 08035515868.