Businesses engage in marketing campaigns from time to time, as marketing campaigns are a good way to retain old customers and at the same time, get new customers. If you are interested in growing your business, this is a good method to try. SMS campaigns in most cases are marketing campaigns that use SMS as their basic medium of communication. Considering how expensive marketing campaigns are, SMS is a cheaper and equally effective method.
SMS campaigns involve the use of SMS to send messages and information, such as product descriptions, seasonal greetings, product/ project launches, marketing copy, Ad. Copies, etc., to your business audience. This keeps your audience informed about the ins and outs of your business. It makes them feel involved and special, and ultimately, it helps them become loyal customers of your business.
What to do to Ensure a Successful Business SMS Campaign
SMS campaigns are only valuable when executed properly. Right from its inception and planning stage, there are measures that should be put in place, to ensure success. The major issue with most SMS campaigns is that the goal is not defined. What does your business intend to achieve with the said campaign?, Who is the target audience?, What message are you trying to pass across?, How much time, money, and resources, does your company need to execute this?. In general, planning is very important to an SMS marketing campaign. Just like anything else, if you fail to plan, you plan to fail. If your business is trying to evade the extra time and labour that chat must be put into this process, you can consider getting a specialized agent to do it instead. SmartSMSSolutions is a communication company that is specialized in running SMS campaigns, visit our website to learn more about our services.
7 Strategies for Successful SMS Campaign
Below are a few strategies to adopt if you are trying to start/ run an SMS marketing campaign;
1. Plan; as mentioned earlier, plan. One cannot overemphasize the importance of planning. For an SMS campaign to be successful, businesses have to decide on the aim of the campaign, define its goals, and then put plans in motion, to achieve them. Count the cost. This step can also involve deciding on the right bulk SMS service provider to patronize.
2. Build a Phone Number List; it is wrong to send unsolicited messages to random people, this i9s why it is important to compile a phone number list. There are various ways to do this, see this article (5 ways to build a robust phone number list for SMS), to learn more. Building a phone number list is also a great way to identify your target audience, this further helps to send the right message, to the right people.
3. Timing; during the SMS marketing campaign proper, an important factor to note is time. When are you sending your SMS out to your audience. It is advisable to avoid sending out SMS early in the morning, as the morning rush, might affect your audiences action. It is also advisable to avoid sending messages late in the night as well, as stress or sleepiness might also have a great effect on your audience's response.
4. Call to action; using call to action (CTA) is a great way to ensure the success of your SMS marketing campaign. Call to action, whether subtle or pronounced, has been said to have a notable effect on the audience. Encouraging your audience to patronize you goes a long way in informing their decision, giving incentives as well, makes your recipients respond favourable to your SMS. When wording your SMS, try as much as possible to always include a call to action, they help a great deal.
5. Personalize the SMS; knowing your audience is an important step to successful marketing in general.when you know your audience, it is easier to cater to them, or send them SMS that relates to them on a personal level. People are more likely to respond to texts that speak to them. One basic way of doing this is adding your audience’s name to the SMS; simple yet effective. Let the SMS be addressed to them, this might take time to achieve, but it is worth the inconvenience.
6. Simple and clear; when composing your SMS, it is very important to be simple, brief and very clear. Your audience should not spend hours trying to decipher the content of your text. Whatever message you intend to pass, be concise and comprehensible, this would make more people respond to your SMS.
7. Be responsive; whatever you do, do not keep your customers waiting. When members of the audience reach out to you for clarification, be quick to respond. When they respond to your CTA, acknowledge their response and do the needful. This would go a long way in making them feel important and respected.
SMS marketing campaigns are great ways to boost patronage for your business. If you want professionals to handle your SMS marketing campaign, visit our website to discuss great options for your business.
SmartSMSSolutions
SmartSMSSolutions is a bulk SMS service provider, aimed at improving communication between our clients businesses and their audience. To learn more about the services we offer, visit our website to create a free account with us. Call us on 08035515868 for more inquires.