SMS marketing is a marketing strategy that uses text messages to send offers, promotions and other business-related messages to clients' mobile devices. It is a direct method of marketing that allows businesses to connect and communicate with their clients in a more personal way. It has proven to be an effective way to drive revenue and build customer loyalty.

In the last 8 years, email click-through rates have decreased by over 70%. This fact makes it clear that brands need to diversify their communication tactics and marketing strategy to something that clients would prefer and also yield desired marketing results.

SMS marketing is possible with the aid of bulk messaging. Bulk SMS is a tool that allows individuals to carry out marketing campaigns using text. It enables two-way speedy communication. Bulk SMS offers unlimited opportunities that move your business forward and closer to your goals.

The facts presented above make it clear that sooner than we think, businesses would begin to adjust their marketing strategy to allow for SMS marketing. What this simply means is that in the nearest future, there would be a great demand for SMS resellers or marketers.

See how SMS marketing compares with other marketing tools. https://smartsmssolutions.com/blog/123-sms-marketing/marketing-by-sms/1758-sms-marketing-vs-other-online-marketing-tools-how-do-they-compare

How can you start an SMS marketing business?

To be an SMS marketer, you need to have an in-depth knowledge of how bulk SMS works. To get started:

• Carry out a feasibility study: As with all businesses, a feasibility study is needed before carrying out any action. Find out about your target market, SMS service providers that are available and reselling plans before delving into the business.

• Draw up a business plan: based on the feasibility study you carried out, draw up a business plan that would work for you. Here are practical tips on how to write an effective business plan. https ://smartsmssolutions.com/blog/122-sms-marketing/sales-and-marketing/1524-how-to-write-an-effective-business-plan

• Create your website: note that your website is key to the growth and success of your business. The progress or lack of progress in your business is dependent on how responsive your site is. The website you build should be able to integrate your API and remove duplicate numbers.

• Get your tools. The most important tools needed in this business are a computer and a good internet connection

• An alternative to building a website is to opt for an SMS wholesaler. This is a cheaper option as you would not have to deal with building a website or linking your website to an SMS gateway provider. These wholesalers create a portal for their customers to resell. Registering with a wholesaler would mean that you have to pay certain charges which are not fixed and depend on the wholesaler you are in business with.

• The next thing to do is to fund your account. After successful registration, you are expected to purchase a specific volume of SMS units to start. This is what you would resell to your clients. Wholesalers would sell SMS units to you at a cheap price that allows you to make a profit when reselling to your customers and this is where your profit comes from. At this point, your wholesaler or service provider would send your details and guidelines for setting up your portal.

• Once you have received those details, proceed to customize your portal as it might look like that of your service provider or wholesaler. You can customize your portal by adding your logo and other details that showcase your business identity.

• As you make these efforts to get your business running, do not forget to register your business with the corporate affairs commission. To do this you need to generate a fitting name for your business. Here's how you can generate an appropriate business name. https://smartsmssolutions.com/blog/118-sms-marketing/small-business/1736-tips-and-tools-for-great-business-names If all of this has been put in place, then you are ready to launch your business.

Customer acquisition

In this digital age, the surest way to acquire customers is to go digital. Source for your customers online. Post engaging content on your website and create social media content that would be appealing to your audience.

You should also make an effort to attend corporate and social events so that you can get to meet with potential clients on a one-on-one basis.

SmartSMSSolutions-how we come in.

Do you want to know how you can double your business sales in under a week? Use SMS marketing for your business. To properly use SMS marketing you will need to have an SMS campaign. We can help you run this campaign through our bulk SMS, email and voice OTP services. These services also help you maintain proper communication between you and your customers.

We also have provided an easy-to-use platform for the purchase of airtime and data. Not only is it easy to use but it's very affordable as well. By your airtime and data here. You can also make some side income using our refer and earn program. See how it works!