You might recall that in May 2021, we received a guideline from the NCC that mandated all Bulk SMS users to register their Sender IDs with the operators to ensure delivery of SMS. This directive hasn’t been without its own challenges and difficulties. 

Some of the challenges that we notice SMS users have experienced with this new directive are as follows:

1. The process of getting a Sender ID registered might be very difficult and might even take several days or weeks to get approval 

1. There are also cases of rejection of sender IDs, which can leave you confused as to what the network operators really want in order to register successfully

Because of these, you might be experiencing difficulties pushing SMS for some time now owing to unregistered Sender IDs. 

What is the Solution?

At the moment, we have been able to reach a compromise with the operators to allow a default Sender ID; “New Message” as the header for messages sent with unregistered Sender IDs. 

That means pending when you get your own Sender ID registered, you can still deliver SMS with this Sender ID. 

What we Recommend 

However, we wish to state that there is no long-term guarantee that this default Sender ID will stand the test of time. This is because there have been bases of default Sender IDs being suspended by the operators after some time due to heavy traffic on them. 

Therefore, we still recommend that you submit your Sender ID for registration in order to get an uninterrupted delivery of bulk SMS on the platform. 

See here how to submit Sender IDs for registration. 

Finally 

In conclusion, we wish to appreciate you for all your kind efforts towards ensuring that these directives do not affect your SMS marketing projects. 

We understand how challenging it can be and sincerely apologize for the inconvenience. 

However, we are confident that this provision is for the best, as it is aimed at ensuring a safer and secure SMS experience for everyone, devoid of spam and scam messages. 

Please feel free to get in touch with us if you have questions or need assistance with this new provision.