It is a known fact that one of the things that guarantee a firm or business longevity and constant productivity is well-targeted marketing. In light of this, we are looking at some of the online marketing strategies used today and how they compare, with a particular focus on email marketing and bulk SMS marketing.

One area where SMS marketing seems to have an edge has been considered. In case you missed it, check it here. Now, we look at another area where bulk SMS marketing holds an advantage over its contemporaries.

OUTREACH

No business marketer would want to direct energy and resources into an area of marketing that will reach fewer people. In the area of outreach, let’s see how both compare.

• EMAIL: Some years back, you need to have attained a certain status before you will even think of owning an email account. Thanks to social media platforms today like Facebook that require an email address for registration; many persons are now getting an account set up. Even with that, It takes an eternity for most persons who have an email account to check it up. If there isn’t any important information you are expecting or someone told you he/she has sent you a mail, truth be told most of us hardly check our mails.

• BULK SMS: Reports show that of the over 7 billion people on the surface of the earth, about 6 billion have a mobile phone. Now that is staggering. Another statistic that might interest you is that it takes a meager 5 seconds for an average phone user to read a message, and an average user checks his cell phone over a hundred times a day.

• RESULT: From the statistics and facts considered above, it can be confidently said that many of your potential and present clients if not all have a mobile phone. You cannot confidently say this regarding an email account. So in the area of outreach, bulk SMS has the upper hand.

So, in terms of outreach, Bulk SMS is a sure better alternative when compared with other online and offline marketing strategies.

If you need a quality and affordable bulk SMS platform for your marketing campaigns, SmartSMSSolutions is the smartest solution to satisfy your need. You can register a free bulk SMS account right away and start your SMS marketing campaign today.