In recent times, a lot of companies are taking their businesses online. Whether you sell physical products or offer services, it is very important that you have an online presence. This is because as a business owner, you want to be where your customers can be found. And a lot of people today are currently online, which makes running an online business very effective.
The Problem with Selling Online
However, there is a challenge with selling online especially if you have the goal of completing transactions online and receiving online payments. No doubt, you would want to incorporate a Fintech payment merchant on your website through which you can receive online payments from your customers. This might involve the use of bank cards to make a direct payment online.
The challenge with the use of online payment platforms is that there are hackers and scammers, whose aim is to fake the identity of the person carrying out the transaction and scam such a person. There are also cases whereby a person’s bank card might be stolen and an attempt is made to use it in completing transactions online. Hence, a lot of people have been scammed in the past because of this problem.
How User Validation Through OTP Can Help
Well, the most common way of identifying a customer who is registered on your website if you sell online is through their user identity (email address, phone number, or username) and password. Hence, whenever a customer wants to gain access to your website and make a transaction, they log in with these details.
However, because it might be quite easy for someone to gain access to their login information or even hack into the account, this isn’t a solid security measure. Now imagine the person who has your user’s login information also having access to their bank information or credit card details. This can seriously expose the owner of the account to fraudulent practices. As such, an additional layer of security is needed.
That is where OTP comes in. OTP stands for OneTime Password and is very effective in providing an extra layer of security for a person who wants to buy anything online. As the website or business owner, your role is to get an OTP service provider and incorporate this on your online platform. What that does is that at the point of either signing into the account or making payments on your website, the user is requested to input an OTP which is sent to their registered phone number. That way, you can validate the user and be sure the transaction is being carried out by the right person.
OTP Delivery Options and Why You Should Choose Voice OTP
To deliver these OTPs for user validation when needed, there are several options that can be used. SMS OTP still remains the most popular one that has been in use for a long time. To send OTP through SMS, you can use the efficient OTP.NG service.
However, there is a challenge commonly associated with sending OTPs via SMS, which is that some phone numbers do not receive SMS due to Do-Not-Disturb (DND). Therefore, given the importance of receiving this code, there is a need for an alternative that isn’t affected by any such restrictions. The Voice OTP has proven to be a very effective alternative for successful OTP deliveries. Check out details about the SmartSMSSolutions’ Voice OTP service here.
If you have a business and you sell anything online, no doubt you would want to implement this user validation and authentication process using OTP. You can get started with SMS OTP using the various delivery options even to DND numbers on SmartSMSSolutions. You can also get on board the Voice OTP service now.
If you need more information about how to deliver SMS to phone numbers on DND, you can contact us on 07034243326 | 08035515868 or send a mail to