Small business owners need to have some marketing tools at their disposal so they can effectively control the promotion activities of their business. Each small business has slightly different marketing goals and can even operate in different markets.

No matter the industry of the small business or even the size of the company, some marketing tools should be used to keep in contact with business customers and suppliers and even to run promotions.

In this article, we have put together a list of tools you can use for your business to efficiently and effectively coordinate the marketing activities of your business.

Here are some of them:

1. Mailchimp

Mailchimp is a great platform to get started with email marketing, whether you need a simple digital marketing tool or an advanced solution.

Price: Pricing plans vary. You have the option of monthly billing or credits, depending on your usage. A limited free plan is available if you have fewer than 2,000 subscribers.

Benefit: Easy to use. Great email templates. The Mailchimp pro version is excellent.

Downsides: Limited marketing automation features.

2. Campaign Monitor

As the name suggests, Campaign Monitor is more than just an email marketing automation tool. It is an email marketing campaign management center.

Price: $9-149/month. Advanced features and unlimited shipping are available for an "unlimited" price of $29/month.

Benefit: Advanced integrations and campaign management features.

Downside: Rigid design.

3. Convert kits

Convertkits is an email marketing software designed for professional bloggers and content creators.

Price: $29 per month for 1,000 subscribers.

Benefit: It includes a landing page editor.

Downsides: Expensive, especially if you're just starting. It can take a long time to get 1,000 subscribers. Limited designs and templates.

4. Hubspot

Hubspot has built its brand around inbound marketing and lead generation software (for example, engaging leads by creating valuable content and experiences tailored to them), which is the most effective digital marketing strategy for small businesses.

Price: Price varies. The "Starter" plan costs $45 per month.

Benefit: Offers exceptional integrations. The tool includes resources to help you learn how to use a CRM.

Versus: Add-ons add up. Full functionality is expensive.

5. Zoho

Zoho offers vital features and integrations at a competitive price. It was rated as the top choice for CRM software in 2021.

Price: $12-45 per user/month. The most popular option is $35.

Benefit: It's a one-stop shop for many small businesses. It includes email marketing automation and communication tools.

Downsides: Features are limited to the lowest price tiers.

6. Less Annoying CRM

Less Annoying CRM lives up to its name by focusing on core features that are important for small businesses. You can use this to track your leads and stay one step ahead of your prospects and follow-ups.

Price: Starting at $10/user/month

Benefit: Easy to use. Good price.

Downsides: The reporting features are basic at best.

7. OnePageCRM

OnePageCRM is a unique combination of a productivity tool and a contact management system. SMBs use it in nearly 80 countries around the world.

Price: $9.95-19.95/month

Benefit: Action Stream and other unique features. Simplicity (ideal for small and medium-sized businesses). Simple, affordable pricing (including a 21-day free trial).

Downsides: No free version.

8. Slack

Slack is a simple chat platform that is all the project management software most small businesses need. Slack offers better service compared to some other platforms.

Price: $6.67 per user/month for small and medium businesses. $12.50 per person/month for larger companies looking for advanced tools.

Benefit: Simple and easy to use. Widely adopted thanks to the home-working revolution.

Downsides: Constant notifications can be distracting, but turning them off completely defeats the purpose of instant messaging. You may need to experiment to find the best way to use Slack for your team.

RELATED: How to Use Slack for Project Management

9. Trello

Trello is a project management and brainstorming platform built around kanban boards. This is a useful tool for drafting a digital marketing plan.

Price: Free for small teams, $9.99 per user/month for "Business Class".

Benefit: Enables remote brainstorming—a good choice for visual thinkers.

Downsides: It lacks important integrations, such as billing.

RELATED: How to Use Trello for Project Management

10. CoSchedule

CoSchedule is a simple social media platform with social post scheduling as the main feature and WordPress integration. Some other advanced features are also available for small and medium professionals.

Price: $29/user per month.

Benefit: Perfect for bloggers who want to schedule content across social channels.

Downsides: Most small businesses don't need rich content calendars.

11. Kissmetrics

Kissmetrics helps you to analyze the conversion funnel from the moment a visitor lands on your page to the moment they convert. Instead of using old-school link-tracking software to track your link-building efforts, this tool lets you identify leads and nurture leads – a powerful marketing tool in the right hands.

Price: $299-499/month

Benefit: Designed to provide you with information that will help you get the most out of all your marketing tools. It goes beyond just click tracking software, it allows you to group it into a sales funnel.

RELATED: Introduction to Affiliate Marketing 

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