This is one of the stages of raising finance for business start-ups. It is usually the last round of venture capital financing and is raised by companies that have had success in previous rounds. Funds from series C are used for expansion and growth. As with other phases or stages, series C relies on selling shares in exchange for investor capital. And such funds may come from the same venture capitalists and Angel investors who participated in the previous funding rounds. Series C round of funding focuses on growing the company as quickly as possible with maximum success. It is also expected to attract new players such as hedge funds, investment banks, private equity groups etc.
The time difference between series B and C is usually large and takes up to 3 years or more. This is because series C is expected to undergo strategic initiatives and this can only be achieved after the company has gained absolute control over its daily operations. In most cases series c funding round does not issue new shares, rather already existing shares change ownership.
For a company to consider series c funding they need to have multiple investors. This brings about the task of keeping all investors on the same page as it is common for investors to fight for control of the firm. Therefore you must be able to manage the expectations of all stakeholders. With Series A and B fundraising companies issue preferred shares but with series C, companies can afford to issue regular equity shares. Find out how you can raise Series A funds(how to raise series A funding). And here's the article on raising series B funding in case you missed it (how to raise series B funding)
Why you might consider series C funding.
A major reason why many firms consider series c funding is working capital. This is vital for the growth of every company. Not having enough working capital would be detrimental to your business. According to a survey carried out in 2011 by the British business bank, working capital is the principal reason businesses seek funds. Working capital is what allows you to take advantage of opportunities, invest in new products or services and expand.
How to raise series C funds.
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Develop a business plan that demonstrates the potential for growth and profitability.
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Next, identify potential investors who are interested in your industry and the needed resources.
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Build a relationship with the investor. You can do this by attending conferences, networking events and other opportunities that may present themselves. Keep investors up to date on your progress and achievements.
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Approach the investors with a well-prepared pitch that gives information and a business team and the potential for growth
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Offer a clear and attractive equity stake in the company as well as an exit strategy
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Keep your investors abreast of the business/investment and its performance. Include challenges and shortfalls.
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Use the funds you receive to grow the business and focus on delivering value to clients and investors. How much, though, should you raise for series C funds? https ://www.embroker.com/blog/series-funding/
Raising series C funding can be a complex process. It is advised that you work with a lawyer or financial expert with some sort of experience on the matter.
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