Imagine you just started a business selling food items in bulk. You set up the business in a very convenient and busy location where people regularly pass by. These people who regularly pass by won’t be your customers unless you engage them through marketing.

Engaging people through marketing is what turns them into your customers.

How do I engage people through marketing?

You can engage these people majorly in two ways:

• Online Marketing:

This is when you use social media and other online platforms, tools, and methods available on the internet to reach your target audience.

Under this form of marketing, you can use Facebook,Twitter,Instagram, and LinkedIn to grow your business. In our previous articles, we have discussed how to use each of these platforms for marketing your business. We have also discussed the best time to use social media for marketing.

RELATED: Using Facebook, Twitter, Instagram, and LinkedIn for Marketing

RELATED: When to Use social media for Marketing.

Asides from using social media platforms, there are also other available online tools you could use to your advantage and increase your business sales.

RELATED: 7 Best Tools for Online Marketing

Online marketing helps you target a group of people more specifically. For example, because people put most of their information and details online, it becomes easier to group those people with similar information, features, and interest. You can now target these groups to turn them into customers.

• Field/Offline Marketing:

This is the opposite of online marketing. Under this form of marketing, you try to promote your business by going out to gatherings or approaching people on the streets to tell them about your products and services. This is the traditional form of marketing.

However, over time, field/offline marketing has evolved and gone beyond simply approaching people on the streets. Offline marketing includes the use of:

• Billboards

• Flyers

• Newspapers

• Magazines

This article focuses solely on using billboards for marketing. In our other articles, we have discussed using flyers, newspapers, and magazines (print media) for marketing.

RELATED: Do I Need to Use Flyers for Marketing 

RELATED: When to Use Print Media for Marketing 

What are Billboards?

A billboard is a large outdoor structure used for advertisements. They are mainly found along busy highways and expressways. In a country like Nigeria, you will always find them along interstate roads or in strategic areas of a city.

Billboards come in large sizes; however, they can come in smaller sizes. These smaller sizes are known as posters and are hung on walls and fences.

Why would I need a billboard for marketing?

Billboards are placed in high-traffic areas so that they can be seen by a large number of people. It is like a form of mass advertising. You will need a billboard to market your business if you want to reach a large number of pedestrians and drivers as they pass those high-traffic areas.

Having a billboard advertising your business products/services would boost the credibility of your business. People wouldn't perceive your business to be a scam or to have some hidden fraudulent activities.

Billboard advertising builds your brand awareness. More people get to know about your business and your products. People will often recognize a business brand if they have previously seen it on a billboard somewhere.

Need designs for your billboards? Call us now at 07034243326!

Is there a time I shouldn’t use billboard marketing?

Billboard marketing is a marketing tactic to boost your brand and increase your business credibility. Businesses will always want this and for that, there is no clear-cut time when you shouldn’t use billboards; as long as the cash to fund it is available.

Conclusion

You should consider using billboards to market your business. They can prove to be very effective in getting the word out about your business. You must know, however, that billboard marketing can be very expensive, and you should only consider it when you can comfortably fund it.

We at SmartSMSSolutions can help you design billboards for your business. We can also help you further to market your business through Bulk SMS in addition to the billboard marketing. To get started, register with us, or give us a call on 07034243326!