Say you just started a business selling electronics, televisions, mobile phones, and laptop computers. The next thing you would need to think about is how to let people know about your business so they can buy from you.
This is where marketing comes into play. All those activities you do to ensure that people get to know about your business, your products, and your services are generally referred to as marketing activities.
In what ways can I go about this marketing?
In your quest to let people know about your business, you would do it in any of the following ways:
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Online, over the internet:
This is when you would go to the internet, on every interactive platform you can find, whether social media platform or not, to let people on the platform know about your business. Knowing fully well that they are your potential customers, you will want to interact with them in such a way that you will gain their trust and confidence even though they haven’t patronized your business yet.
In another article, we have discussed the best online marketing tools to use in growing your business .
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Offline:
This is where you choose to use non-internet-related ways in reaching your target audience. For example, you can decide to move from street to street and spread the word about your business by approaching individuals you see along the way.
There are many different offline methods to adopt in marketing your business. Some of them include:
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Using Flyers
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SMS Marketing ( Register with us to get started on SMS Marketing!)
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Other print media (newspapers and magazines)
What are Flyers?
Flyers are small sheets of paper handed out in public places which contain printed texts and imagery that advertise a product, service, or event. Someone may have walked up to you one day inviting you to an event or a church service and handed you a piece of paper. That piece of paper is a good example of a flyer.
Sometimes flyers can also be digital. For instance, you may casually be scrolling through Facebook and see a photo (usually under sponsored Facebook ads) advertising a product or an event. That photo is an example of a digital flyer.
How does using a flyer help my business?
You can use flyers to build your business brand, promote a new product, or announce a sale or some kind of special event related to your business. It is a very quick way to announce the presence of your business.
Flyers can help you to track the level of engagement your business is getting from customers. For example, when you hand out 200 fliers to 200 different people, you may get responses from 100 people or more. The number of responses shows you how many people are interested in your business or not.
Flyers are very good marketing tools. They can produce huge results on a very small marketing budget because they are affordable.
How then can I use flyers in my business?
First, be sure to have a clear reason and purpose for using the flyers. Don’t want to use flyers simply because you see every other business using them.
Make sure you have clearly defined your target audience. You wouldn’t want to send out a bunch of flyers hoping that some of them would yield the results you expect.
Be creative in designing your flyers. Use attractive colors when your flyer contains mainly images. Don’t use more than two different fonts for texts and avoid using too much imagery so you don’t overcrowd your flyer.
You can also seek our assistance in creating designs for your flyers. Simply call us on 07034243326 to get started!
Conclusion
Flyers are fairly inexpensive to use in marketing your business. They are a quick way to spread awareness of your business's products and services. You would be missing out on a great opportunity to boost your business brand if you don’t use flyers.
That said, we at SmartSMSSolutions can help you to design your business flyers and we can also guide you while you build your own. We also offer an additional marketing strategy through Bulk SMS, which is also affordable. Register with us now or call us on 07034243326 so we can grow your business through flyers and SMS.
RELATED: Increasing Your Business Sales through Referral Marketing.