As we have mentioned in our earlier article, where we discussed brands and brand identity, a brand is a particular type of product manufactured by a particular company under a particular name. A brand can also be the perception of a product or service in the minds of the customers.
This article business branding and how it can help you in your business.
What is Business Branding?
Business branding can simply be seen as the process of creating a strong and positive perception of your company and its products/services in the minds of your customers. From this definition, you can see that all the product adverts you would have seen on the roadside or on TV are all forms of business branding.
For example, you may have come across one or two people who are seeking a graphic designer to help them design a logo for their business. This is part of business branding
Why is business branding important and how does it relate to business growth?
You may have been asking yourself why branding your business is important, or may not have seen its role in helping your business grow. This section of the article sets out the necessity of business branding for your business:
- Business branding is done at the early stages of starting a business. It sets out the style you would want to approach your customers with. For instance, when you want to start up a business, you would, first of all, consider what you want to offer your customers, and how what you are offering your customers differ from what others are offering them. This would set the tone to which you would attract your customers. This sets the pattern of your business growth.
A practical scenario of this can be illustrated with the Samsung brand. The brand is popularly known for its high-quality technology products like refrigerators, smart televisions, and smartphones. The company correspondingly attracts customers using their high-quality products which ultimately have high prices. People who are seeking less expensive and budget-friendly products will automatically avoid the Samsung products because they are not the primary target of the brand.
- Your brand reflects what your business stands for and ensures that it is represented in the product. For example, you may say that the Itel brand stands for acquiring useful gadgets at a reasonably cheaper price. This is why the brand has made its mark by designing budget smartphones. Because the brand believes smartphones should be gotten at a cheaper price, it now begins to sell budget-friendly and less expensive smartphones. The Itel brand can then grow by selling its products in regions where smartphones seem to be too expensive.
- Creating strong branding will always come from in-depth research and analysis of what your potential customers want. This would mean that information on your brand (brand logo, brand advertisement style, and brand catch-phrase) should communicate information that would stimulate your customers to patronize your business because it appeals to what they want at that moment.
For example, imagine returning home from work hungry and you happen to catch a McDonald's TV commercial while staring at the TV. Such a commercial would stimulate your hunger even more to the point that you quickly rush out to grab a meal from the nearest Mcdonald's closest to you. Such a brand advertisement style and design have contributed to the growth of Mcdonald's as a whole.
How we can help your business
As we have hinted earlier, a strong brand will always have that one feature that will distinguish it from other brands of the same product. You may have successfully branded your business perfectly, but we are here to add one more core feature to your business through Bulk SMS.
Are you having trouble getting through to your large customer base instantly?
SmartSMSSolutions is here to help you distinguish your brand by sending bulk SMS to your clients and customers.
We are here to help you reach your large customer base instantly.
Customers are happy when you maintain contact with them regularly and we are ready to assist you with that.
To Register with us:
- Click here to create an account.
- Fill in the fields and follow the prompts.
- Log in to your account and click on Dashboard.
- Fund your wallet, and proceed to send your SMS by clicking Send SMS in your Dashboard. Read more on how to fund your wallet here.
If you still experience issues registering with us or funding your wallet, do send us a message at