In our previous article, we mentioned in detail the meaning of brands and brand identity as it relates to businesses. In a nutshell, brand identity refers to the entirety of the brand elements of the business, including logos, symbols, and advertisement styles.

This article discusses the importance of brand identity and how it contributes to the success of your business.

A brand identity differentiates your business from other competitors. Careful development of your brand identity will help you stand out from your competitors in the minds of your customers. This explains why you would immediately recognize a Coca-Cola product when you see its iconic red wrap.

Brand identity builds trust, confidence, and loyalty from your customers, which is a key requirement to succeed in your business. You may have gained a liking for a particular brand of smartphone, that liking is the trust and loyalty that you have given to the brand.

Brand identity serves as a way of creating awareness for your business. Where your brand identity spreads across a region, it draws attention back to your business. For example, the Itel smartphone brand originates from India, however, it is widely popular in Nigeria. This is because the Itel brand identity spread to the country and gained attention from Nigerians.

Your brand identity is a visual representation of your brand. It is designed to stimulate the feelings of your audience and to communicate your business’s overall message. For example, the Mcdonald's logo has been designed with colours that have been scientifically proven to stimulate hunger. This would explain why people always become hungry whenever they see their logo.

Weak brand identity can cause a massive decline in income as fewer customers are enticed to patronize your business. For instance, when compared to the Samsung brand, the Itel brand is relatively weaker, consequently, the level of income for the Itel brand would significantly be lower than that of the Samsung.

Strong brand identity will often lead to an increase in income as more and more customers are enticed to patronize your business. Like in our previous example with Samsung and Itel, the level of income recorded by Samsung would significantly be higher than that of Itel.

How do I develop a sound brand identity?

To compete favourably with others in the market, you will need to stand out from them all. A sound brand identity helps you achieve that. Here are ways that will help you gain a good brand identity:

• Ensure to research your target audience: A brand identity with no target audience is like a person without a sense of direction. Research your audience. Find out their likes and dislikes, age range, level of income, and other things that will help you design a brand that will appeal to everyone within that age range, level of income, or with the same likes and dislikes.
• Design an appealing brand logo: This would immediately grab the attention of any potential customer to find out more about your brand.
• Develop a language style to suit your social media presence: When you establish your business on social media, ensure to integrate a language style that will communicate effectively to your intended audience.
• Have a sense of what to avoid, include, and exclude from your brand identity and brand elements: This is advisable because potential customers may tend to avoid your product when they see it includes or excludes a certain feature.
• Monitor your brand as it grows over time.

Conclusion

Building a brand identity is crucial to succeeding in your business. It is what puts you at the forefront of your competition.

SmartSMSSolutions is available to build your brand identity through Bulk SMS. Stand out from your competition when you send regular promotional SMS to your clients and customers. Customers are always attracted to a brand that cares about them.

To register with us:

1. Visit smartsmssolutions.com.
2. Click on Create a free account, or you may sign up here.
3. Fill in the spaces provided and proceed to create an account.
4. Verify your Email and phone number by entering the code sent in.
5. After verifying your account, you can then proceed to your Dashboard.
6. You can now send your Bulk SMS to any number of customers at once.

If you enjoyed reading this article, do ensure to check out our other articles on branding.