In an earlier article, we have covered the basics of using weekly newsletters for marketing and how effective they are in reaching the target audience. This article briefly summarizes the points already discussed in that article, as well as offers a guide on how to create a quality weekly newsletter for marketing your business and services.

Weekly newsletters are carefully organized and designed pieces of information sent weekly by businesses to their customers and interested audience through a defined medium. They are usually sent through e-mails. Therefore they can also be called e-mail newsletters.

Why are weekly newsletters important for sales and marketing?

• It creates an interaction point between your business and its e-mail subscribers.
• It is a tool for promoting your product or service for your business and your brand as a whole.
• It brings a tone of professionalism to your business and grounds you as an expert in your field of industry.
• Newsletters generally contain information that in increasing the awareness of your brand in your audience.
• They can be put into various uses by the business. These uses can range from stimulating the reader to make a purchase, to informing the audience about major changes in the regular activities of your business.

How can I create a great weekly newsletter?

1. Set the purpose of the newsletter:

First off, you should determine why you are sending the newsletter in that instance. Do you want to simply remind the customer of your business, or do you want to stimulate the reader to make a purchase? After clearly defining these terms, you can then proceed to other steps in creating the newsletter.

2. Gain an understanding of the content to include:

Only after defining the purpose of the newsletter would you have an idea of what to include in it. When assessing what to include, you should have sufficient knowledge about it such that you can structure it in a way that would grab the attention of the reader.

3. Build an email template that suits your business and your brand:

Here you develop an email template that is suitable for your brand. This template can just be a simple format of how you plan to present your newsletters to the reader. It shouldn’t be complicated to set out.

4. Add relevant imagery and designs:

Improve the aesthetic of your newsletters by adding relevant fancy images and designs to it. These designs could be your brand logo and brand colours. The images should be ones that further drive home the point of the entire newsletter as well as improve the tone of the information being communicated.

5. Proofread the newsletter:

Go through the newsletter you have developed over and over till you are satisfied enough that it can achieve its intended purpose in the mind of the reader. You may also engage other experienced proofreaders if necessary.

While developing the content to include in your newsletter, you must observe the following:

• Be brief: Your newsletter shouldn’t be a long essay. This would take away the reader’s thrill to read the newsletter.
• Employ a conversational tone with the reader: The newsletter shouldn’t be stale and merely just pass across information, it should also be interactive with the reader.
• Focus on the reader and what is relevant to the reader: Don’t include seemingly unnecessary details.
• Include proper calls to action in strategic areas of the newsletter.

Conclusion

Developing a great newsletter is a good first step towards succeeding in email marketing and attracting more customers to our business.

SmartSMSSolutions is here to help you advance in marketing through Bulk SMS. We can help you promote your business using Bulk SMS so that you can reach your large customer base as well as your prospective clients with ease and comfort.

Employ our Bulk SMS services in your business by registering with us. You can do so by simply:

• Visit our webpage and click on create a free account. You may also sign up here.
• Fill in the fields and follow the prompts that appear on your screen to complete your registration.
• Log in after completing the registration or if you already have an account with us.
• Proceed to fund your wallet. Read how to fund your SmartSMS wallet.

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