While surfing the net, you would have probably come across the word e-book on some blog sites and articles and considered it very strange or difficult to understand.

Simply put, an e-book is a published book made available in digital form. This digital form can be computers, mobile devices, or other e-book readers.

The trend of e-books started in the 2000s when U.S citizens began switching to the internet and the need arose for books to be made available as most times they cannot be shipped down to the buyer's location. By the 2010s, the e-books overtook the hardcover books.

Over time, marketing has adopted this as a strategic tool to reach more and more customers and we will discuss the role e-books play in business marketing later on in this article.

How do I create/develop an e-book?

Typically, e-books are written in the same format as regular hard-cover books. They have multiple digital pages and are written in chapters. They are also usually stored as PDF files for easy sharing among readers.

To develop an e-book successfully:

1. Select a topic that corresponds to your audience’s needs:

Before developing your e-book, you would have had a target audience in mind. This target audience may be a specific age grade or people on a particular career path. The topic you have chosen for the e-book should be able to resonate with them.

2. Outline your e-book and break down each chapter as you write:

Here, you would need to set the contents of your e-book in a logical order and explain them thoroughly as you progress through the chapters of your e-book.

3. Carefully design your e-book:

This would involve using the right colours in your e-book, incorporating visual elements, and highlighting iconic notes and quotes in your e-book.

4. Include calls to action in your e-book:

The e-book you write or intend to write would have a goal to achieve in the minds of your target audience. This goal may be to drive them to patronize your business. To attain this goal, you would need a proper call to action in your work. This call to action may range from encouraging the customer to visit a link to urging them to leave a reply.

5. Add finishing touches:

This would entail converting your e-book to PDF, creating a landing page for the e-book, promoting, and tracking the success of your e-book.

How are e-books of help to business marketing?

This section of the article discusses how e-books contribute to the success of business marketing as a whole, which is aimed at securing more customers and clients for your business.

1. E-books reduce the ‘marketing burden’ on the business owner as it is already a marketing tool in themselves. E-books are like a prewritten tool to market your business services and hence after they have been deployed, you can have time to pursue other targets while the e-book does the job.
2. It is seamlessly convenient for your target audience, potential customers, and clients. Some other marketing tactics you might employ may not be so convenient for your customers/clients.
3. Publishing e-books generally tend to give a heightened perception of your business and your brand. This increase in perception would inevitably attract customers to your business in the long run.
4. It serves as a faster distribution channel for the business owner and as a better reception channel for the customer.
5. Publishing e-books is largely cost-effective.

Conclusion

When you have successfully created your e-book, we at SmartSMSSolutions are here to help you promote your e-book through Bulk SMS.

By securing our services, you can inform your customers and clients about your new e-book through our Bulk SMS messaging.

To register with us, kindly visit our website and click create a free account and follow the prompts, or you can sign up here.

If you already have an account with us, you may click here to log in.

If you enjoyed reading this article, do ensure to check out our other articles on our blog page.