As you surf the internet, you would have come across certain blogs and websites which would continue requesting your email and bugging you to subscribe to their newsletter. This is a means through which they market their services.
A newsletter is a marketing tool employed by businesses to share relevant and valuable information to their customers and audience regularly. Newsletters are commonly sent through emails, hence they are otherwise called email newsletters. It is an email marketing strategy.
These newsletters are usually sent over some time. When they are sent every week, they are called weekly newsletters. They can also be sent every month. In that case, they are called monthly newsletters.
Businesses and organizations will usually opt to send weekly newsletters to their audience because it enables them to reach out to their audience more often.
Why are weekly newsletters important in marketing?
- Newsletters contain important information, news, and updates that are necessary for improving your brand.
- Newsletters allow you to come off as a professional in your business and help you establish yourself as an expert in the industry.
- They enable you to grow your client/customer database by helping you to gather information from your prospects.
- They can serve various purposes ranging from promoting/launching a new product or service to providing information on special offers and upcoming campaigns.
How do I develop a proper weekly newsletter?
In another article, we have extensively discussed how to create quality weekly newsletters. This section of this article gives a summary of how you can develop quality weekly newsletters which will serve their purpose well.
- Establish the purpose of the newsletter. This would involve determining if you want the newsletter to be able to convert prospects into customers or to simply keep prospects informed.
- Have an understanding of the type of content you should include in the newsletter.
- Build an email template that suits your brand.
- Include designs to optimize the newsletter content. This would include naming your newsletters and the overall format of your newsletters.
How do I effectively use weekly newsletters in marketing my business?
While creating the weekly newsletters, you must ask yourself how the newsletter aids the reader to become a buyer. This is the key objective of sending the weekly newsletters; to turn readers into customers. Therefore to achieve this purpose, your weekly newsletters should be effective. To be effective, they should be:
1. Brief:
The current average attention span of any reader or listener is short. Therefore your newsletter should be brief and straight to the point so that the reader doesn’t quickly lose interest in reading.
2. Conversational:
The newsletter should employ a conversational tone with the reader. Remember you are also trying to appeal to the reader’s emotions.
3. Reader-focused:
The newsletter should focus on what is relevant and of interest to the reader and not just on any piece of information.
4. Properly structured and designed:
This would range from the colour and template you use for the newsletter, to the degree of calls-to-action you have included in the newsletter.
Conclusion
You can effectively reach your audience through weekly newsletters. However, SmartSMSSolutions offers you an additional route through which you can reach your audience, clients, and customers more effectively and efficiently. We do this through Bulk SMS which enables you to communicate comfortably with your customers in an instant.
You may follow these steps to register with us:
- Visit us at SmartSMSSolutions and click create a free account. Alternatively, you may click here to sign up. You may click here to log in if you already have an account with us.
- Follow the prompts as they appear on your screen to set up your account.
- Login to your account and proceed to fund your wallet. See how you can fund your wallet.
- Go back to your Dashboard to send an SMS.
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