SMS marketing simply refers to the use of SMS by businesses to reach their customers about campaigns, promotions, news, and other updates. It is simply business marketing through SMS. A good example of SMS marketing is when you receive a text from JUMIA informing you of an 80% discount on orders you make for the day.

What is business growth and development?

Business growth can be described as the expansion of a business’s customer base, increase in business revenue, or introduction of other products/services, all to the success of the entity.

Business development, on the other hand, points out those ideas and initiatives that make a business better. It also involves the long-term sustenance of the growth achieved by the business.

Why is business growth and development necessary?

Generally, business growth is crucial to the long-term survival of your business and is important in the following ways:

• Business growth clears the path for you to acquire new assets. The famous acquisition of Diamond Bank Plc by Access Bank wouldn’t be possible if Access Bank hadn’t grown substantially to fund such an acquisition.
• Business growth encourages innovation. Your business success is hinged majorly on your ability to innovate.
• Your business growth boosts your business’s credibility and popularity and consequently increases your customer base.
• It enhances your business performance and improves your business profit.

What strategies can I employ in growing my business?

Sir Igor Ansoff developed some strategies that can be employed for business growth. They include:

• Selling more of your already existing products/services in already existing markets. This strategy is called a market penetration strategy. It is simply selling your products/services where you have always sold them.
• Selling your products/services in a completely new environment/market. Such a strategy is referred to as a market development strategy. You may decide to sell them in a new area, state, city, or region.
• Selling new products/services in an already existing market. This is a product development strategy. Here you would introduce a new product or service (which usually would be complementary to your already existing product/service) into your business portfolio and sell them where you have always sold your initial products/services.

How does SMS marketing help in business growth?

1. SMS marketing can be employed to increase sales by running time-limited promotions and providing exclusive offers to customers.
2. It helps you maintain a positive and ongoing customer experience with your customers through personalized messaging.
3. It boosts your customer awareness. This is most important, especially for small businesses that are still looking to grab the attention of the public.
4. SMS marketing is a useful tool for assessing business-customer relations and customer engagements.
5. SMS marketing offers a means for businesses to reach their customers and to test new targets, potential customers, and prospective clients.

Conclusion

SMS marketing is very important in business and is an effective tool for improving relations with your customers and clients.

Having discussed the importance of SMS marketing, SmartSMSSolutions can help you effectively and efficiently reach your customers through Bulk SMS. We are trusted by up to 45,000 businesses.

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If you enjoyed reading this article, you can check out our other article on 10 tips for increasing your sales as a small business owner.