Making business sales is the central purpose of establishing a business. Assume that Samsung, globally known for its high-end tech products, manufactures these products only to store them up in their different warehouses. The popular Samsung we know today wouldn’t exist.

What makes Sales important in business?

• Sales build loyalty and trust between the customer and the business. From our example, if Samsung didn’t sell its product, customers would not trust that the company can satisfy their wants.
• Sales are the primary source of income for a business and cannot be replaced. Samsung would have closed down a long time ago if it didn’t sell its products, and the company would drown itself in huge expenses.
• B2B sales strengthen business relationships. B2B sales refer to the sales made by a business to another business. Such sales enhance your relationship between your business and other businesses which would in turn significantly increase your customer base. 

What is Online marketing?

Online marketing refers to all those tools and methods which businesses employ to promote their products and services in the online environment and platforms. All those forms of ads, commercials, and promotions you see across online platforms are all forms of online marketing.

What online marketing tools can I use to increase business sales?

This section of this article highlights 7 online marketing tools which you can employ in your business to increase your sales:

1. Using Website and website analytics:

Your business would need a website to utilize online marketing effectively. This website should have your business information and other information about your products and services and even your contact details. This is so that your online traffic can be turned into customers. Google Analytics can give you a breakdown of the type of traffic you have on your website. This would help you understand your audience better.

2. Social media management:

Social media can help you build an interactive online relationship with potential customers. Sharing your blog or website content to social media can boost your business visibility and awareness and further enhance your prospective client base.

3. Search Engine Optimisation (SEO):

This would mostly be helpful when you have a business blog or website. This SEO feature allows you to use phrases or words, or construct sentences that would spark the immediate interest of the reader. An SEO tool such as Hootsuite allows you to integrate all your social media platforms into one dashboard for easier and more effective management. 

4. Lead Generation and follow up:

Lead generation refers to attracting people who show interest in your company or product. A lead in this context is used to describe a prospective customer. You can secure these prospective customers (that is, generate leads) by putting some form of a gift or discount for completing the forms on your landing page. Once these prospects have been secured through this means, you can then follow them up to turn them into customers.

5. Video Content Marketing:

You can keep your audience engaged through videos as people will naturally watch a video over reading a text. One best tool to employ here is YouTube. You could create engaging content relating to your business to further boost your prospects.

6. Email Marketing and Newsletters: 

Email marketing tools will help you to create emails that will target the customers you are searching for. They allow you to set up, design, and structure your email so it matches your business brand. 

7. Media Monitoring:

Media monitoring tools scan the web and inform you about any conversations that are relevant to your business, product, or brand. It presents the results of both positive and negative conversations/comments which are left for you to respond to. It can help your business in managing public relations.

Conclusion

As the world becomes increasingly akin to the online world of the internet, it is necessary that businesses also adapt to the change and move into the online space to secure more customers from far and wide. 

SmartSMSSolutions offers a platform to interact with your customers, clients, and potential clients as part of your lock-in strategies. You can conveniently and effectively interact with your customers through our Bulk SMS services. 

To sign up: 

• Sign up with us by visiting us at SmartSMSSolutions and click create a free account. You may otherwise register here. 
• Fill in the fields as required and click on create an account. You may log in if you already have an account with us.
• Follow the prompts that appear to finish setting up your account.

If you enjoyed reading this article, do check out our other article on Field Marketing Vs. Online Marketing.