Social media influencers are social media personalities who have gained a massive follower base or fanbase throughout their time on the platform using their knowledge or expertise in an area or topic.

Because these influencers have a large follower base and immense support from their fans, businesses have periodically been using them as a way of promoting their brand.

How important are social media influencers in brand promotion?

1. Same effect as paid ads:

Say you decide not to run Facebook ads or some other sponsored ads on other social media platforms, you can contract a social media influencer to promote your brand.

Using an influencer to promote your brand would typically have the same effect as running a paid ad. However, because the influencer has a large follower base and is a role model to many people, the influencer will have a greater effect on their audience than a simple paid ad.

2. Bring to the spotlight:

Especially for a new business, using a social media influencer to promote its brand will help to bring the business to the spotlight. The business can gather a whole lot of attention simply because a well-known celebrity advertised the business on their page.

Although businesses can equally come to the spotlight on their own, using an influencer will speed up the process.

You can equally bring your business to the spotlight through our Bulk SMS services. Register with us now to get started.

3. Complements other forms:

Using social media influencers to promote your brand is just another form of marketing your business in the online space. You can use these influencers not only on social media but together in other forms of marketing.

For example, you can use an influencer like Simi to promote your business on her page (maybe her Facebook, Twitter, or Instagram page). Asides from using her online pages, you could use her comments about your products to design a flyer that you can share with other people or even put up on a billboard.

4. Timely information:

Using social media influencers is a quick way to publicize new information about your business and brand. At certain times you may restructure your brand or add a new product/service to your business. You could use social media influencers to get this information and updates across to your target audience immediately.

Use SmartSMSSolutions to get information and updates across to your customers instantly and at a low cost. Register now!

5. Streamlined audience:

Depending on the influencer's niche, they present a wide variety and combination of audiences. Social media influencers usually would have a fan base that has the same interest and likes as they have. When you find an influencer who is interested in your products/services, a good number of their followers would equally be interested in you.

This will give you access to an audience that is solely interested in your products.

How do I know the best time to use a social media influencer to promote my brand?

Businesses that would benefit more from using social media influencers to promote their brand are those businesses that already have a social media presence at least.

Generally, using a social media influencer would be a good fit for your business when:

• There are enough resources to contract the influencer to promote your brand, that is, you have enough cash to fund the agreement.

• Your business has a sound, complete, optimized, and authentic online presence that the audience can refer to for more information.

• A very large portion of your potential customers can be found online. If most of your customers cannot be found online, using a social media influencer might not be the best option for you.

RELATED: Top 7 Tools for Online Marketing

How do I choose the best social media influencer to use for my business?

Currently, there are hundreds if not thousands of social media influencers online. It might be an issue to know the best one to select to promote your brand. You should know that the best one to select:

• Should easily be interested in your products/services. The influencer might usually require your products/services from time to time.

• Should be ready to be part of your marketing campaigns. The influencer should also want to get involved or make their face appear in your other marketing campaigns.

• Should be concerned about the long term. The best influencer for you is one that would be concerned about continuing the agreement they have with your business into the long term and wouldn’t just be only concerned about the immediate arrangements.

• Should have a fan base that is relevant to your business target audience. For example, if you have a clothing line specifically for teens, it wouldn’t be proper to engage an influencer whose fan base is majorly made up of older people.

Conclusion

Using a social media influencer to promote your brand might not be such an easy task. Sometimes they can be very expensive. However, the rewards of doing so can last for a very long time. You must take a thorough review of the benefits and costs of using one before you eventually do so.

We at SmartSMSSolutions can also help you to promote your brand through Bulk SMS just as a social media influencer would. Through Bulk SMS, you can bring your business into the spotlight and pass across information instantly to your customers. You can sign up now or call 07034243326 to get started.