Tiktok is one of the recent video-based social media platforms created in 2016 originally in China but was made international in August 2018. It is one platform that has rapidly gained popularity, having over 2 billion downloads in just 4 years of its creation. It was ranked as the third fastest growing brand of 2020 and was crowned as the most popular website of 2021.

Because of all these achievements of the platform and its large user base, businesses have seen it as another opportunity to market their business and further improve their marketing strategy.

Needless to say, the need for businesses to move into more social media platforms as a marketing strategy will only continue to increase.

How do I use Tiktok to Market my Business?

1. Create unique content:

Being unique is the one thing that will make your presence visible and noticeable on the platform. Don’t do what others are doing. Avoid posting redundant content; your audience would get tired of seeing them.

In creating unique content, you should note that:

• Tiktok is for fun and entertainment, so your content should be in such a way that it is entertaining and equally doesn’t compromise your brand identity.

• Overly scripted and formal videos do little to capture the attention of your audience; they would just easily swipe to another video.

• Your audience needs to see your humanity, and so showing them a few behind-the-scenes videos of your premises would go a long way.

• Hopping on challenges and trends is also a way to showcase the nature of your business. It also creates a friendly environment around your business.

• Tiktok also allows you to music and fancy effects to your videos to further enhance their quality.

• When posting your content, you should write short and interesting descriptions, including trending hashtags, and enable other users to duet or stitch your videos.

2. Advertise on the platform:

Although Tiktok may not be heavily monetized like YouTube, you can still run ads for your business on the app. These ads should seamlessly blend in with the rest of the content you have uploaded on the platform.

The ads should not be more than a minute long and you should know that running some types of ads on the platform can be very expensive.

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3. Link up with Tiktok influencers:

Tiktok has been a breeding ground for many influencers, both popular and upcoming. Identify the popular TikTok influencers (who have much of your target audience as their fan base) and link up with them.

Linking up with them would involve meeting with them and advertising your products to them. It could also involve creating fancy content with them which will help push your business presence into the spotlight.

The best influencers to use would be ones that align with your brand identity.

4. Create a challenge:

Tiktok challenges are one of the features of Tiktok that keep it going. Tiktok challenges tend to go viral very quickly. Most Tiktok challenges are always very entertaining.

If you intend to start a Tiktok challenge, you should know why you’re doing it in the first place.

Generally, the reasons behind businesses creating Tiktok challenges would either be to boost brand awareness, increase sales, or promote an upcoming event. Your reason could also be any of these.

After starting these challenges you can choose to promote them by getting an influencer to hop on the challenge, or attaching a prize to the winner of the challenge.

5. Regulate how often you post content on the app:

There should be a balance on how often you upload content on the app. You might come off as overbearing to your audience when you consistently bombard them with videos that they deem redundant, whereas not posting at all or regularly can keep you hidden.

6. Visit livestreams of Tiktok growhosts:

Tiktok grow-hosts are Tiktok accounts with massive followers who help other Tiktok users to grow their follower base. You can visit their live streams and drop some fancy gifts for them so you can get noticed. As soon as you are noticed, your account will be pinned to the screen for viewers to interact with, thereby increasing your audience base.

When do I use Tiktok for Marketing?

There is no standard time set for businesses to adopt Tiktok as part of their marketing strategy. Using Tiktok is even often encouraged especially for new businesses that want to quickly bring their brand into the spotlight.

You should however know that using Tiktok for marketing can sometimes be very expensive and you should only consider it when there are enough resources to sustain it.

Conclusion

Using TikTok for marketing will demand a lot of creativity from you. This is because you would be looking for ways to pass across your brand message through different means and different videos which would grab the attention of your audience and viewers.

If used properly, it will surely be effective in promoting your business.

In addition to using Tiktok for marketing your business, SmartSMSSolutions offers you a complementary platform to interact with your audience and potential customers through Bulk SMS. With Bulk SMS, you can divert the attention of your audience to your business and also boost your business brand. You can sign up now or call us on 07034243326 to get started.