Let's say for instance that you have been wanting to buy a new Chanel handbag and one day you open up your Facebook page and start scrolling, just as you regularly do. You would be shocked when you continue scrolling and see an ad from JUMIA advertising brand new Chanel handbags that you could get at affordable prices. You’d be so surprised that JUMIA knew exactly what you wanted at that particular time. This is what context marketing is all about; marketing and timing (and other relevant information) coming together.
Context marketing refers to marketing content (blog posts/articles, emails, and advertisements) to customers at a particular point of their purchasing journey. It is marketing based on time and specificity; marketing to the right people at the right time.
Context marketing is often employed to be more effective in marketing your products to people and in recording a high conversion rate of your leads and prospects. This is because it is a more personalized marketing approach.
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What Makes Content Marketing Important?
Context marketing stands to convert leads and prospects better. This is because you are targeting these leads and prospects at their points of need; when they are in desperate need of your product. Because of this, anywhere they get to see your product, they immediately become interested in it.
With context marketing, you retain the attention of your audience more. This is because of the specificity of your content. You gain their attention immediately because your content deeply resonates with their interests. They will see that you are out to solve their problems with your products/services and hence pay more attention to you.
How is context marketing and content marketing any different?
There is essentially only one basic difference between context marketing and content marketing. Content marketing describes all forms of marketing your products through blog posts and articles, newsletters, emails, and campaigns. Context marketing, on the other hand, describes the timing and specificity of marketing this content to your audience.
Simply, for an effective marketing strategy, you should have a robust content marketing campaign and further support it with context marketing.
How Do I Get Started with Context Marketing?
You should know that, generally, context marketing is based on relevant information about the audience, that is, for it to work, you should have enough information about who you are targeting.
To start context marketing:
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Carefully develop specific offers for specific pages
These offers will increase the value of your website. These offers you develop should be able to benefit your readers and visitors whenever they visit your website, depending on the page they are visiting. In essence, the offer should be an answer to a problem that your viewers are looking to solve by visiting your page.
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Strategically include calls-to-action
On your business website and your other relevant business pages, you should intelligently and carefully place calls to action which will drive your audience to become paying customers. This should also apply to the offers you make to your viewers. Your offers should be adequately blessed with calls to action if you are to ever convert them into customers.
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Use smart forms for a shorter conversion cycle
In the process of converting your prospects into paying customers, they would need to fill out forms through which you would get their basic information such as their first name, last name, and email.
When they become paying customers and want to subscribe for another offer on your page, smart forms will help to detect that they have already been registered as paying customers and thus will not require them to fill in their basic information again. This way, they don’t get tired of filling out forms and end up abandoning the offer entirely.
Conclusion
Through context marketing, you can record a large increase in your prospect conversion rate and further increase your audience retention. These benefits are all important in boosting your business sales. A high prospect conversion rate will lead to more customers, and high audience retention further increases your prospects.
SmartSMSSolutions can also help you to increase your prospects through SMS marketing. SMS marketing offers you the opportunity to promote your business products through the phone numbers of your target audience. You can let them know about your latest products and services. Get started by creating an account with us!