Brand loyalty in business is not an easy feat to achieve. Given that this is a sure way to keep a business going, it takes great commitment and time to build a loyal customer base. Brand loyalty is a situation, where brands through constant communication with their customers make said customers feel like they are part of a business. In situations like this, customers feel like they have cheated if they change brands, or make a purchase from another brand. To have customers that feel like they are part of your business is a feat that takes several methods to achieve. One of such methods is the SMS loyalty program.
SMS Loyalty Program; what is it?
As mentioned earlier, an SMS loyalty program is a method of sending messages with rewards attached to them, to prospective customers. How does SMS customer loyalty work? First, customers signup online, using their phone numbers, then, you (the company) send them periodic messages with loyalty rewards, this urges the customer to come in more frequently, to claim their rewards. This is a sure way to make customers return and also, encourage and build brand loyalty. The use of this simple method can improve customer trust, thus building brand reputation and finally, loyalty.
Who Uses SMS Loyalty Program?
SMS Loyalty program is a tool adopted by businesses interested in building a loyal customer base. With the availability of the world on a screen, there are more purchasing choices for everyday people, thus to keep your customers loyal, businesses have to go the extra mile, to make sure that they make new customers and that their existing ones return.
Customers that return become loyal over time, and they are more likely to recommend your goods or services to others. Because acquiring new customers cost significantly more than retaining old ones, it is wise for a business to try various means to retain customers. By increasing customer retention by 5%, businesses can increase their profit by at least 25%.
Businesses identify their top customers, and then draw them into the SMS loyalty Program, to send reward-based SMS as a method to keep them returning to make purchases while claiming their rewards. In essence, any new or relatively old business that is interested in retaining its customer base should consider the use of an SMS loyalty program.
Importance of SMS Loyalty Program
Why is the SMS loyalty program important? To understand the importance of the SMS loyalty program, it is pertinent to look at the role customers play in a business. Customers are the driving force of a business, without customers, there would be no purchases, thus eliminating profit and causing such business to crumble.
As earlier stated, customers are beneficial, but loyal customers are a more valuable asset. SMS loyalty program is important in that it gives businesses more chances of retaining their customers thus giving them an edge over their competition. Below are a few importance of the SMS loyalty program;
1. Customer Retention; SMS loyalty program that is well designed and executed, helps businesses retain their customers, this fact cannot be overemphasized.
2. Builds Relationships and trust; Constant communication is one of the best ways to build trust and relationships. A good relationship between a business and its customers would serve that business right, as their customers would come to trust them. This would lead customers to feel like they are also part of the business.
3. Greater reach; With the use of an SMS loyalty program, businesses can build a loyal customer base. Loyal customers are more likely to refer your business to other people. This can build a business up and increase its reach.
4. Sustainable Growth and Higher Profits; SMS loyalty program is important in that it builds a loyal customer base that helps businesses grow and consequently improves profit.
How to Retain Customers, Using SMS Loyalty Program
In simple terms, customers tend to be more loyal to brands that they perceive care about them. As much as an SMS loyalty program is a customer reward mechanism, it is also a way of keeping in touch with customers and a method of getting feedback that will go on to inform decisions that are tailored specifically to the wants or needs of the customer, this way customers feel that their brands are thinking about them. There are steps to using an SMS loyalty program to retain customers; the first is letting them know about the program itself.
Sensitization; put your good customers in the know of your SMS loyalty scheme. Letting them know is not enough, offer incentives to any customer that opts to join the program, this way you would encourage more of your customers to be part of the program, this would give you a larger audience to work with, and an opportunity to make more profit.
Timely /consistent SMS Flow; sending the right messages to the right customers, improves engagement. Interact with your customers by sending specific and personalized messages, such as birthday rewards, point reminder and redemption updates, VIP upgrades, etc. continually engage them via SMS, as constant communication is a relationship builder.
You can win the hearts of your customers using a well planned and thoughtfully executed SMS loyalty program. Nevertheless, a tool is as powerful as the person using it; the SMS loyalty program requires a certain level of skill and experience to get right. Are you interested in trying this out, but you are not sure how to go about it? Help is on the way.
SmartSMSSolutions
SMS loyalty program is one of the services that SmartSMSSolutions offer to its clients. SmartSMSSolutions is a business that harnesses the power of communication to build businesses and improve relationships between our clients and their customers, using simple but effective communication tools, such as bulk SMS, Emails and voice OTP.
We also have the expertise to make your SMS loyalty program excel, as we have gained great experience from working with our numerous clients. To access our services, visit our website to create an account with us and begin your journey towards a loyal customer base, your business would thank you. For more information, visit our webpage or call us on 08035515868.