Socialization happens through communication. As man is a social being, he has to communicate with his environment, and other men, this way, there is the sharing of culture, traditions, information, etc. Distance over the years has been a barrier to communication, but with new inventions, technology is closing the communication gaps that distance creates.

Text messaging is the act of communicating electronically with the use of mobile devices. Text messages are alphanumeric. This form of sharing information has greatly reduced the inconvenience attached to its predecessors, such as pigeons and letter writing.

Text messaging has proved effective, not just in the sharing of information, but in marketing as well. Smart marketers use SMS as a cost-effective method to market their goods and services to their customers. How can one use SMS to market you ask? First, SMS can be used to generate leads, and SMS conversion can be used to encourage feedback and favourable buying decisions. 

What is SMS Conversion?

This might be a new term to you, but it is a term that you should know if you plan on marketing effectively with SMS. SMS conversion is defined as a point, where the receiver of a marketing SMS performs the desired action. This simply refers to your leads responding to your call to action; the call to action could be subscribing to receive a newsletter, or purchasing a product or service.

When using SMS as a marketing tool, the conversion rate can be determined by dividing the number of the completed desired actions, by the number of SMSs sent out. When writing an SMS that converts, there are certain things to keep in mind, because, if this concept is poorly executed, it would not yield the desired result.

The 9 Rules of Writing SMS that Convert

In order to inform your buyer’s decision, you need to present your SMS in a way that speaks to them and convinces them, below are a few rules to follow, when writing text messages that convert. These rules might not be exclusive, but they are very effective and efficient. 

1. Know your audience; 

You can only come up with a plan after you have studied your audience and segmented them. It is important to know who your audience is, otherwise, you would not be able to turn your audience into customers.

2. Brief and simple; 

When writing your text message, ensure that it is as simple as possible so that the message you are trying to pass would come across as clear and concise, this would go a long way to avoiding misconception and confusion.

3. Grammatically correct;

Ensure that your text is grammatically correct, check and double-check. With the nightmare autocorrect has caused and continues to cause, in recent years, it is very important to edit and proofread every text so that a wrong message would not be passed across.

4. Timing; 

We have all heard the saying, doing the right thing at the right time. A conversion SMS sent at the wrong time is not capable of yielding any result. Timing is everything. For SMS to convert, it has to be delivered at the right time. These types of SMS can be sent out by e-commerce brands’ e.g 15 to 20 minutes, after a shopper abandons their cart, a few minutes after a customer views products without making any purchase, etc. The right text message at the right time can do a lot for your business.

5. Immediacy/ Urgency;

When writing this type of text message, put a time limit on your offer, as this would create a feeling of urgency in the minds of your customers, and thus haste their decision-making process.

6. Enticing offers; 

This is why every business needs to know and to a great extent understand their audience/ customers. By knowing your customers, you can easily come up with offers that are capable of enticing them. Your customers would find it easier to make favourable decisions this way.

7. Incentives; 

Make use of incentives when writing these types of text messages, as rewards make people interested in what you are offering. If your texts aim to convince your audience to subscribe to your monthly newsletters, what does your customer get by subscribing? Attach little incentives to your call to action and see more people respond.

8. Give options; 

As exciting as an offer is it would most likely not suit everyone, so, give options. Present a wide range of options when writing, do not just present one option, the more options you provide, the more chances for your customer to pick at least one. Always remember that NO is also an option.

9. Use Branded URL; 

This is also a very important rule. Making use of branded URL shows professionalism, it also increases the trust in your brand, therefore, it encourages more people to respond to your call to action.

SMS is an interesting and vital marketing tool that smart businesses use to increase their reach and attract more customers. Are you looking for a cost-effective way to market, do you want to engage in marketing using SMS as your major tool and you do not know how to go about it? Visit us at SmartSMSSolutions to be guided through the process.

Who Needs SmartSMSSolutions

Every business that is willing to make a huge difference and improvement in their communication with their clients and customers needs SmartSMSSolutions. SmartSMSSolutions is a communication company, interested in building businesses using the simple tool, communication. Businesses need to stay in touch with their customers and clients, in order to retain them, this is why SmartSMSSolutions uses simple but effective tools like bulk SMS, Emails, and Voice OTPs, to keep the customers of our clients informed and also simplify the feedback process for our client businesses. To learn more about our services, or to create an account with us, visit our website. Or call 08035515868.